It may be asking a bit much of our upwardly-mobile, time-poor readers, but those of you with a head for detail may recall that it's now two years since a revamped Direct Response graced your desks. Though the mission remains the same - for DR to be the first source you turn to if actual...
The president of America's Direct Marketing Association (DMA US) will attempt to rally the US and global direct marketing industries in the aftermath of September's terrorist attacks, when he addresses the association's annual conference in Chicago at the end of this month. Bob Wientzen,...
Thousands of small businesses in the UK remain oblivious of their data management obligations under the 1998 Data Protection Act, which comes fully into force this month. This is the stark view formed by business information provider Experian from research it conducted amongst companies,...
Suppliers and agencies are bracing themselves for swingeing cuts in airline direct marketing budgets, as the effects of the terrorist attacks in the US on 11 September begin to bite. The chief casualties of the airline industry crisis to date are agencies and suppliers to cash-strapped...
The Direct Response Smart Awards, the premier awards for suppliers in direct marketing, is getting a makeover. Next year's competition is being restructured to emphasise the business effectiveness, rather than just the attractiveness, of the work that DM suppliers undertake. The...
OCTOBER 28-31 The DMA (US) 84th Annual Conference & Exhibition Venue: McCormick Place, Chicago, USA. Keynote speakers include George Bush Senior, former President of the United States. See: www.the-dma.org or contact the DMA US on 00 1 877 517 3040 NOVEMBER 13 Conference Partnership...
The database analyst bureau dunnhumby is poised to shake up the information-gathering industry with the launch of a new division, dunnhumby Data Services. The company is moving into data prospecting and acquisition with the launch later this year of a giant data pool, called 'Crucible'....
The new direct marketing roster of the Government's COI Communications department has been finally put to bed after an exhaustive pitch process. The trouble is, none of the agencies, list brokers, printers and contact centres that have made it onto the roster are actually guaranteed any...
Direct Response has had a mini redesign to coincide with its second birthday. Bought by Haymarket two years ago and relaunched, DR is now firmly positioned as the industry's 'How to' magazine. New elements include an 'Opinion' section, with a regular column by DM guru Drayton Bird...
Royal Mail is rolling out a raft of commercial initiatives aimed at protecting its share of the mail media market in the face of competition. The moves come as Hays DX, a B2B document exchange company, was awarded the first operating licence in the recently deregulated market. Royal...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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