17 Dec 2001
| by Jeremy Lee,
LONDON - Lexus, the luxury car marque owned by Toyota, is in discussions with agencies over its pan-European media account, worth nearly 10m in the UK alone.
17 Dec 2001
| by Rachel Minter,
LONDON - John Crowley, the former senior vice-president of Universal McCann Europe and one of the founding members of Virgin Radio, is launching a specialist media consultancy for clients.
17 Dec 2001
| by CLAIRE SAMES
Viacom Outdoor has created 6-sheets which 'beam' marketing
information via an infrared signal to WAP phones and PDAs.
The contractor has teamed up with a New York-based firm called
Streetbeam to develop the format for its London Underground (LU)
sites.
Planned for launch in the start...
17 Dec 2001
| by JEREMY LEE
Lexus, the luxury car marque owned by Toyota, is in discussions
with agencies over its pan-European media account, worth nearly 10m in the UK alone.
The incumbent media agency on both the Toyota and Lexus accounts is
Zenith Media, which only won the strategic planning brief for Lexus from...
17 Dec 2001
| by RACHEL MINTER
John Crowley, the former senior vice-president of Universal McCann
Europe and one of the founding members of Virgin Radio, is launching a
specialist media consultancy for clients.
The Blackbird Practice will officially open its doors for business in
January.
The privately-backed...
17 Dec 2001
| by COLIN GRIMSHAW
Emap Elan has axed FHM Bionic, with the loss of 11 jobs only three
months after its frequency increased from biannual to monthly.
The health and fitness FHM brand extension was relaunched under ex-Men's
Health editor Phil Hilton in August as a monthly magazine, with a
dedicated sales team...
17 Dec 2001
| by NAOMI LINDSAY
A contract sales and consultancy business has been launched by two
senior ex-Reed Business employees.
Surrey-based The Space Agency has been set up by John Barnett, who left
Reed Business 18 months ago, and David Crawford, who quit six months
ago.
Barnett was the group manager on...
17 Dec 2001
Hutchison 3G UK, the third generation mobile phone network, has
drawn up a shortlist for the 25m media buying business to be
decided in a final pitch this week.
MGM, Mindshare, CDP and Mediacom will be battling it out for the much
sought after mobile account, which is poised to launch...
17 Dec 2001
| by CLAIRE SAMES
Railtrack's media agents Maiden Outdoor, has invited 15 to 20
publishing organisations to pitch for the exclusive free London
newspaper contract which is in the hands of Metro until spring 2002.
The news comes as speculation mounts that News International is planning
to launch a rival free...
17 Dec 2001
| by RACHEL MINTER
A new radio group is to launch in the UK with the backing of one of
the biggest club brands and with the intention of acquiring regional
radio licences to launch stations across the country.
Set up by former Capital Radio head of programming Clive Dickens,
Absolute Radio UK's first task...