SP and DM tend to prosper during times of downturn, according to Matthew Hooper, head of Interfocus and chairman of the SPCA (news analysis, p19), and it's an observation that certainly seems to be borne out by surveys such as the Bellwether Report and Willott Kingston Smith's Financial Performances...
Promotional clothing suppliers in the UK are putting contingency plans in place to protect client orders as the situation in parts of Pakistan becomes more unstable. The country borders Afghanistan, and air freight is already being delayed by up to a week due to increased security on flights....
The Haygarth Group has been acquired by High Co, France's second largest marketing consultancy, for an undisclosed sum. The buy is said to be in line with High Co's European expansion plans. The Haygarth Group has offices in the UK, Australia and Dubai. High Co employs more than...
The ISP is warning its members to be sensitive and use more common sense in the use of sampling and DM activity in light of the anthrax scares in the US and UK. The warning comes after the ISP was called in by police to determine whether two pushes were legitimate SP campaigns. The first...
Lager brand Beck's is giving drinkers the chance to take home a series of limited edition glasses, designed by famous artists. The glasses, featuring work from four artists, including Damian Hirst and Douglas Gordon, will be an instant reward with every purchase of six cans or bottles of...
P&O Princess Cruises has singled out marketing promotions as the key factor in helping it raise passenger numbers since the 11 September attacks. The cruise company's third-quarter financial report notes that the recent increase in booking activity has to a significant extent been generated...
Weetabix is to roll out a 12-week campaign to drive sales of its Crrrunch variant. The push involves consumers calling a tie-breaker competition hotline and identifying a crunching noise. There are 300 stereos up for grabs. Activity is via Dialogue.
Hamlyn Books is offering consumers a free round of golf with the purchase of four of its paperback golfing titles in the run up to Christmas. Consumers sending stickers from the book jackets to MKM Marketing and Promotion, the agency behind the activity, will receive a voucher entitling them...
Tefal is running an in-store push for its 2910 Steam Generator iron until the end of this month. Consumers can claim 20 cash back, redeemable via postal claim and receipt.
British Airways is offering 50,000 free business class tickets in a bid to boost its business travel sales. Frequent flyers who book a long haul return flight can take a companion with them for free the next time they travel. The offer ends on 31 December.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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