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Former tobacco PR man to represent Afghans

WASHINGTON - Thomas Lauria, the voice of the tobacco industry during the 1990s, has been selected as the public affairs representative for Afghanistan's interim government.

Ketchum likely to join forces with law firm for consulting alliance

NEW YORK: PR firms and law firms often disagree about communications, with PR people arguing for more talk, and attorneys for more silence. But workplace law firm Jackson Lewis is talking to Ketchum about a possible alliance, Chris Atkins, partner/director of Ketchum's global corporate...

Former tobacco PR man to rep Afghans

WASHINGTON: Thomas Lauria, the voice of the tobacco industry during the 1990s, has been selected as the public affairs representative for Afghanistan's interim government. Lauria signed with the Northern Alliance - or as he and the Afghans prefer, the United Front - as a volunteer media...

Abernathy helps Yahoo! in buyout

NEW YORK: Yahoo! has hired the Abernathy MacGregor Group for help it in its 436 million unsolicited bid for the career website HotJobs.com. The mega-portal is working to beat an offer made this June from the parent company of rival career site Monster.com. Abernathy is tight-lipped...

Giuliani ponders work in crisis comms

NEW YORK: Next year, companies in crisis may be able to reassure the public by paying for advice from New York City Mayor Rudy Giuliani, who late last week revealed his intent to found his own high-end consulting firm. The new venture, which has no name, but is expected to feature Giuliani's...

DoD offers new media ground rules

WASHINGTON: The Department of Defense (DoD) took major steps forward last week in its continuing struggle to provide what it calls "maximum coverage, minimum hassle" to members of the American press in Afghanistan. New measures were put in place following reporters' complaints that they...

Delaware begins branding effort to build its economy

DOVER, DE: In the latest attempt to resolve its perpetual identity crisis, the state of Delaware has hired local PR shop Reese, Tomases 600,000-a-year campaign, scheduled to run for up to five years. RT 75,000 and above, living within two to three hours' driving distance of the state....

WSW study points out rife confusion

NEW YORK: The fourth installment in Weber Shandwick's Mood of America series reports that Americans are receiving mixed signals on terrorism, security, and the economy. Since the attacks on September 11, there have been isolated anthrax incidents and three high-alert warnings by the government....

PR head will unify Vivendi e-brands

NEW YORK: Vivendi Universal Net USA (VU Net), the new internet and technology branch of the entertainment conglomerate, has appointed Laurie Rubenstein SVP of PR. The appointment puts Rubenstein at the head of a new PR department charged with creating a unified image for Vivendi's most...

Richard Simmons leaps at Idea Network's image plan

WHIPPANY, NJ: The Idea Network, an 18-month-old, two-person media and PR boutique, has been hired to sweat the details of Richard Simmons' public image. The fuzzy-haired fitness coach is the first celebrity client to retain the full-time services of the firm, which is operated by founder and...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.