Anyone who thinks B2C is dead in Asia, should consider Unilever's decision to use the web as a platform to sell direct to consumers in Taiwan (see story page 7). Unilever's faith in e-commerce is such that it has actually launched a range of beauty products specifically to sell over the internet....
Silkair, the regional carrier for Singapore Airlines, is planning to relaunch its web site (www.silkair.com.sg and www.silkair.net) early next year to allow customers to book flights online. "The immediate focus is the booking engine but when we're a bit more comfortable with the medium...
What it does: Fridae.com is a site that caters to the gay and lesbian community in Asia. It features a 'magazine' section with a comprehensive listing of stories related to sex and living, travel and health. Those looking for added interactivity can access the 'community' section to participate...
Unilever Taiwan has launched a new line of branded products with e-commerce in mind. Womanism.com, the name of the new brand, features over 200 beauty products including shampoo, conditioner and body creams all of which can be purchased directly over the web. The site (www.womanism.com), developed...
GlaxoSmithKline is using an email and web marketing campaign to educate computer users about the dangers of Computer Vision Syndrome and to boost sales of its eye drops product Eye Mo. Online ad network 24/7 Asia will be ensuring banners, pop ups and interstitials appear on the web in coming...
Delegates at this event, the CDMA Development Group's annual gathering were in an upbeat mood. Deployment of CDMA or code division multiple access technology is growing. CDMA is a mobile phone technology similar to the more dominant GSM (global system for mobile) standard. News that Chinese...
Amidst the rubble of Asia's short-lived tech boom, hundreds of under-capitalised start-ups are still struggling for survival. For many, the logical end game is to merge with better-capitalised competitors or strategic investors. However ripe the market is for consolidation, there have been very...
Bottling and soft drinks distribution company F&N is looking to team up with sports and fashion brands such as Nike and Reebok as part of plans to relaunch one of its key sites in Malaysia. The site (www.100plus.com.my), which represents the isotonic drink 100plus, will give space to the brands...
GigaMedia, Taiwan's leading provider of broadband internet access and content for Chinese markets, has appointed 24/7 Media Asia Taiwan, as its exclusive online ad representative agency for all of its seven channels under gigigaga.com.
Dao Heng Bank has chosen Headstrong to assist it in a customer relationship management project. Headstrong will integrate a four-month plan to roll out a finance application within the mortgage banking division and possibly in its credit card call centre and other banking operations.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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