HONG KONG: Leo Burnett and Zenith Media have respectively scooped Agency of the Year and Media Agency of the Year prizes at media's annual agency awards. Miles Young, regional chairman of Ogilvy & Mather, and Steve Elrick, BBH creative director, won the inaugural Agency Head and Creative...
MUMBAI: Fresh from winning one of India's biggest media deals, The Media Edge (TME) has scooped consumer goods company, the Parle Group's combined media assignment worth US 8.5 million. The confectionary and biscuit producer and distributor previously used a roster of agencies for both...
TAIPEI: Everbeauty, the in-house advertising arm of the Evergreen Group, has sparked an uproar after it won the NT 160 million (US 4.6 million) China External Trade Development Council (Cetra) trade exhibition account by offering an unusually deep discount. In what is seen as an industry...
SINGAPORE: BP has consolidated its group brief with MindShare and Ogilvy 120 million. Naveen Kshatriya, BP (lubricants) senior executive strategic marketing and customer service, said the company felt it could manage its brands better if it dealt with one ad and media agency. "The...
BANGKOK: Amstel Beer is poised to launch a major campaign at the beginning of next year to shore up its flagging fortunes in the mid-range Thai beer market. The beverage company is believed to have a 100 million baht (US 2.5 million) war chest for its advertising agency J. Walter Thompson...
BANGKOK: Thailand's mobile phone sector is poised to receive a massive wake-up call with the imminent launch of CP Orange, which is believed to be armed with a one billion baht (US 20 million) marketing budget. Speculation of its budget size has competitors, chiefly AIS and DTAC, bracing...
HO CHI MINH: Tiger Beer kicked off a two-month television and print campaign on December 12 to link the brand with strength and success for the upcoming Vietnamese New Year or Tet celebrations. This is the fifth year that the Asia-Pacific Breweries brand has invested in a Tet campaign to...
MANILA: Chinese kung fu star Zhang Zi Yi of Crouching Tiger, Hidden Dragon fame is the new face of Visa as the credit card company plays up the power of its cards across 12 markets. Developed by BBDOF/Guerrero Ortega, the commercial shows Zhang dining in a premier French restaurant. But...
SYDNEY: Levi Strauss has sacked its Australian agency, Clemenger BBDO, effective immediately after just 18 months, with the client deciding to take its A 4 million (about US 2 million) account to a smaller shop. Clemenger BBDO won the account after a highly competitive pitch process early...
DDB has won the Peninsula Hotel global account in pitch that is believed to have also included Bates and Ogilvy 3 million, had been under review since February when the Peninsula dropped its 14-year AOR, Saatchi & Saatchi because of professional differences. The focus of the pitch was on strategic...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters