NEW YORK: A day after entering mediation with patients affected by its defective hip and knee implants, German-based Sulzer Medica announced on December 4 that it had retained Hill 783 million class-action settlement. Jim Cox, US director of client services for H&K, will be heading the...
PHILADELPHIA: The Brownstein Group (TBG), an integrated agency, has parlayed a series of smaller assignments into its new status as PR agency of record for Siemens Medical Solutions Health Services Corporation. TBG out-pitched seven other agencies, including the Star Group and Neff &...
The federal government wants to stop the spread of AIDS, but not if it means offending little old ladies in Dubuque, IA. OK. That might be an exaggeration, but not a totally inaccurate paraphrasing of a recent report produced by Health and Human Services Inspector Janet Rehnquist, who looked...
WASHINGTON: The MWW Group has won two new accounts. It will handle public affairs and lobbying initiatives for the Texas Association of Community Health Centers, a nonprofit group that is the primary healthcare association for Texas, and the Whitman-Walker Clinic, a nonprofit healthcare group...
BIRMINGHAM, AL: Philip Morris Companies' (PM) most formidable obstacle in its effort to rebrand itself as Altria Group may not be shareholder approval, but a small Southern healthcare company. Altria Healthcare was surprised by last month's announcement that PM, owner of the eponymous tobacco...
Client: United Devices (Austin, TX), Intel (Santa Clara, CA), National Foundation for Cancer Research (Washington, DC), Oxford University (UK) PR Team: In-house (UD, Intel, and Oxford University), with Logic Media Group (represents the NFCR) (Nashville, TN) Campaign: Image building Time Frame:...
WORCHESTER, MA: Biotech firm Advanced Cell Technology (ACT) walked cautiously, but confidently, across a moral minefield when it announced that it had successfully cloned human embryos for use in combating diseases such as cancer, diabetes, Alzheimer's, and AIDS. As the news spread around...
The public health battle over tobacco rages on, but it's been harder to get press since the 1998 settlement. David Ward discovers that local news outlets may offer the best opportunity. When tobacco giant Philip Morris recently announced plans to change its corporate name to the Altria...
WASHINGTON: Bayer Diagnostics research and development group has hired Ketchum to build awareness of its oncoprotein diagnostic test within the oncology community. Diane Weiser, SVP and New York healthcare director, will lead the account.
COLUMBUS, OH: Lord, Sullivan 750,000, three-year assignment to handle PR for the Ohio State University Health Systems. The contract marks the first time the systems have taken on one agency to handle PR work. For the past five years, LSY had handled PR for the Arthur G. James Cancer Hospital,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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