Reminiscent of the Kubrick film Eyes Wide Shut, this spot is a sumptuous depiction of a masked ball. Rich colours, extreme close-ups of body parts and rapid editing create an atmosphere of sexual tension and excitement. But this is more than a series of beautiful images, typical of luxury goods advertising,...
Lever Faberge has axed its Lynx-branded barber shops. The company said the two shops, one in London and one in Kingston-upon-Thames, had developed a loyal clientele but were not performing to its standards.
Rennie, the indigestion remedy owned by pharmaceutical giant Roche, is to sponsor UK Gold's Christmas comedy evening strand. The deal comes on top of Rennie's 450,000 sponsorship of ITV's Christmas programming and aims to maximise the traditional link between Christmas and over-indulgence....
Cosmopolitan Cosmetics, a subsidiary of Wella, has launched a web site supporting the launch of Naomi Campbell's fragrance Exult, at www.naomi-campbell-exult.com. The site, built by digital marketing company Liquorice, is decked in orange and purple and runs like an interactive commercial. Also...
Even though luxury goods are not in particularly high demand at the moment,the design of Penhaligon's perfume bottles will continue to charm onlookers. In particular, the design of Bluebell Eau de Toilette gives you a small escape to that romantic place where everything appears lovely and...
Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
LONDON - Anglo-Dutch consumer goods giant Unilever has revealed that a review of its worldwide media planning and buying operations has helped boost its overall advertising and promotional activities, as the company heads for double-digit earnings-per-share growth for 2001.
Cosmetics brand Nivea and DIY retailer Homebase are to launch their first interactive TV ad campaigns in the run up to Christmas. Nivea's campaign has been developed to support the launch of its new anti-wrinkle cream Q10 Plus. The interactive commercial, which will only appear on ITV Digital,...
Skincare brand Clearasil has signed a deal to launch a branded virtual cinema on teen community site Habbo Hotel. The promotion is designed to build awareness of Clearasil's 'Face of the Future' on-pack promotion, which centres on a search for a would-be movie star and offers teens the chance...
FCB Sydney has launched a customer relationship management programme for Samsung aimed at stimulating high-end television sales in Australia through a multimedia platform that focuses on data capture, and customer research and profiling. The centre of the initiative lies in the internet, where...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters