CHICAGO: Christopher Comes has become the new director of corporate communications for the Midwest region of AT&T Wireless, and is searching for a PR agency to handle project work.
NEW YORK: Ruder Finn has been named agency of record for Targus, a company that produces accessories for mobile computing. Ruder Finn's goal will be to boost Targus' brand visibility, and to define the company's role as an industry innovator. Targus brands included in the program are Targus,...
RICHMOND, VA: TechnoScout, a company that creates advertorials to sell technology gadgets, has hired Carter Ryley Thomas as its first agency of record. The company, a division of Technobrands, represents a wide range of brands, such as Motorola, Braun, and RCA, and sells products interactively,...
Telecoms giant WorldCom has handed Lewis PR its UK comms brief with fees in the region of 250,000. Based in the US and listed on the New York Stock Exchange, Worldcom is the seventh largest company in the world and made sales of more than 15bn last year. WorldCom appointed Lewis...
TELECOMS: One.Tel, the telecoms firm owned by British Gas and AA parent company Centrica, has compiled a shortlist of five firms for its consumer PR pitch. Communications manager Lucy Hotston confirmed incumbent Harvard PR was on the list and a decision is expected in the new year.
AT&T Business - the B2B arm of telecoms giant AT&T - is driving a PR campaign to develop its corporate reputation across Europe, Middle East and Africa (EMEA). The PR push comes after the recent demise of Concert - AT&T's joint venture with BT - which, until its closure in October, prevented...
Third-generation mobile operator Hutchison 3G has appointed Firefly Communications after a five-way pitch for its tech PR work. Firefly secured the 250,000 rolling contract after seeing off challenges from Edelman PR Worldwide, Bell Pottinger PR, Countrywide Porter Novelli and Miller Shandwick....
TORONTO: Nokia has chosen Apex PR as its agency of record in Canada. The company previously retained National PR, but the agency resigned the account over a client conflict. Six agencies pitched for the work. Apex will handle media relations, executive profiling and support for sponsorship events.
POPWORLD: Ex-Smash Hits editor Gavin Reeve is to provide breaking news for under-18 pop fans via mobile phones in a tie-up between mmO2's Genie and content provider Popworld. The service costs up to 3 for ten SMS alerts. Popworld also has a website, TV show and magazine through the Mail on...
WORLDPOP: Worldpop, the youth marketing company that went into receivership (PRWeek, 16 November), has been acquired by iTouch, the mobile phone business. Worldpop shifted from being a pop content provider online to concentrate on services for 16 to 35-year-olds, such as SMS and e-mails, earlier...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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