Baby goods retailer Mothercare is to review its media relations agency support. The account, currently held by incumbent Attenborough Associates, is up for review in April next year. Mothercare PR manager Stacey Waterman said: 'It's too early to say whether the details of the brief...
BARNARDO'S: Retailer Argos has named Barnardo's as its partner charity for 2002. The deal includes joint promotion of a year-long campaign called Brighter Future For Kids, which aims to raise 400,000 for the charity's children projects. Argos has already donated 100,000 to the campaign.
Tesco's recently appointed government affairs director is set to carry out a review of its public affairs account. David North takes up the newly created post in February and joins from the Department of Environment, Food and Rural Affairs where he is a senior policy adviser. He...
Somerfield is in talks with a number of agencies as it looks to step up its external PR remit, less than two months after reducing its use of consultancies. Head of PR Matt Williams confirmed the supermarket had held 'informal chats' with a number of agencies with a view to extending its...
Ketchum Life has won a four-way pitch to scoop the entire consumer and trade PR business for leading paint brand Dulux. Dulux-parent group ICI Paints handed Ketchum the account in place of incumbent Weber Shandwick Worldwide after a two-month long review process, revealed by PRWeek in September....
Tesco has kick-started a PR campaign against Levi Strauss after losing its European Court of Justice case over the import of 'grey market' goods from outside the European Union. The verdict on Tuesday saw the ECJ uphold Levis' rights to regulate the supply and pricing of its goods in the...
LONDON - Tesco has kick-started a PR campaign against Levi Strauss after losing its European Court of Justice case over the import of 'grey market' goods from outside the European Union.
BT Retail's newly appointed PR director Jonathan Russell has launched an intensive review of external communication agencies as part of a cost-cutting drive. Russell said his immediate task was to evaluate the effectiveness of 12 agencies appointed on strategic and tactical marketing and...
Financial PR firm Gavin Anderson is spearheading an investor and media relations programme for Icelandic retailer Baugur, kicked into action after its takeover plans for UK fashion giant Arcadia were leaked to the press last week. Gavin Anderson UK chief executive Marc Popiolek is leading...
CONSUMER: Out-of-town furniture retailer Furniture Village has launched a promotional push, handing its six-figure PR account to Golley Slater. The agency already handles its 6m advertising account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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