River has been appointed to run The Royal Bank of Scotland's direct marketing campaigns for its commercial services division. River won the account, worth 2 million, after a three-way pitch.
The Opus Trust has joined forces with Consignia to form a new company Optecon, which will enable greater personalisation of bills and credit card statements. Opus Trust has a majority shareholding and will offer companies in the financial services and utility market the opportunity to outsource...
"Most people don't want a relationship with their bank." This was the controversial opening statement made by Bob Tyrell, director of Sociovision, at this year's tank! Forum, the summit for direct marketers in financial services. His comments were particularly stark considering that the two-day...
A creatively-refreshing approach to finance which aims to demonstrate Visa's position as the payment system for the future. Bruce Willis's cameo is almost a bonus in this already action-packed mini-feature. Shot in downtown LA, director Sam Bayer was joined by the cream of Hollywood, including Spielberg's...
More breathtaking animation from Geoffroy de Crecy. A humorous take on the stressful world of finance, de Crecy's visual inspiration came from German photographer Andreas Gurkin's exhibition of global stock exchanges. Some of the 3D characters from Etienne's last two singles are joined by new creations,...
LONDON - Saatchi 18m Lloyds TSB account following a four-way pitch. It is understood that the bank has appointed Abbott Mead Vickers BBDO as its new agency.
Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better...
Egg, the internet bank owned by Prudential, has announced that it broke even in the month of November, boosting its chances of achieving its target to be profitable for the last quarter of 2001. The company has attracted 129,300 extra customers since the start of October giving it a total customer...
M 6m through-the-line advertising business, following a pitch. The agency will take responsibility for all of the brand's marketing communications. Media planning will be handled by Zed Media.
French-based agency Fi System is buying web agency Uovo, writes Amanda Nottage. In a mainly equity-based deal and subject to approval from Fi System's own shareholders, Uovo will be merged into Fi System UK, alongside its Manchester-based direct marketing agency Fi Direct, and its web agency...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters