Tech firm Autonomy has appointed Mantra PR to handle its UK public relations. Mantra replaces incumbent agency The Red Consultancy on the six-figure fee account. The agency's one-year brief is to raise awareness and understanding of Autonomy in the corporate and IT trade press. It...
The Grant Butler Coomber Group has been appointed to promote the Speech Recognition Company. GBC, which saw off seven firms including rivals Firefly Communications to secure the contract, now has an ongoing retainer-based deal with SRC. The agency's brief is to promote SRC's desktop...
SYDNEY: IBM has chosen Text 100 as its sole PR agency in Australia and New Zealand as part of the consolidation of its 42m global PR operations. Decisions in other Asian markets, including Japan, are still pending. The appointment is an extension of its agreement with Text 100 to...
TECHNOLOGY: Software developer and e-consultancy Global Beach has hired Josie Goodwin as group PR manager. She has formerly been head of PR and sponsorship at Atlantic Telecoms and also press and PR manager for Cable & Wireless.
OneMonday Group's niche technology start-up PR firm Evus has folded just three years after it was launched. The agency, which was targeted specifically at technology start-ups, closed down officially last week with just a handful of clients still on board. Evus co-founder and director...
TECHNOLOGY: Global technology services group Schlumberger-Sema is embarking on a fresh PR push across the UK to develop relationships with corporate and City audiences. The 19bn market cap firm has hired Grandfield to assist with the campaign.
TECHNOLOGY: Database firm Sybase has appointed Band & Brown to handle its UK PR following a three-way pitch. B&B is tasked with targeting a boardroom-level audience and the financial, telecoms and health media. The account carries six-figure fees.
Brodeur Worldwide has won the European PR business for software firm Concord Communications - an account worth more than 1m in fees. Concord handed Brodeur the brief after a two-way pitch held against US tech firm Ruder Finn, which already works for the group across Asia-Pacific....
Troubled technology group Psion has scaled back its entire in-house and external comms function, as the firm pulls out of the hand-held computer market. Psion head of communications Peter Bancroft confirmed the group has halved its in-house PR team and slashed its agency roster following...
MUNICH: Tech PR firm Johnson King has won the Central European PR brief for US-based software firm BakBone. JK's Munich office will oversee the account, co-ordinating activity across Germany, Austria and Switzerland. The brief is to raise BakBone's profile with emphasis on networking and storage...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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