WHIPPANY, NJ: The Idea Network, an 18-month-old, two-person media and PR boutique, has been hired to sweat the details of Richard Simmons' public image. The fuzzy-haired fitness coach is the first celebrity client to retain the full-time services of the firm, which is operated by founder and...
CHRIS ATKINS, Partner/director, Ketchum's global practice, New York It was an interesting decision to make Parsons the new CEO. When AOL first merged with Time Warner, everyone wondered what AOL was going to do with it. Now, there has been this reversal and Time Warner is in the driver's...
MIAMI: PR pro Valerie Zucker was jolted out of bed by a 6:50am phone call Tuesday. Turn on the TV, she was told. Zucker did, and saw that the home of OJ Simpson was searched by federal agents as part of an investigation into sale of the drug ecstasy, the unauthorized use of satellite dish technology,...
LOS ANGELES: Following up on discussions with White House advisor Karl Rove, Hollywood's studios, television networks, and unions have formed a 40-person committee to handle Tinseltown's contributions to the ongoing war against terrorism. Headed by Motion Picture Association of America...
LOS ANGELES: 20th Century Fox hosted the international premier of military thriller Behind Enemy Lines onboard a navy carrier during the Thanksgiving weekend, becoming the first studio to act on Washington's request for Hollywood's support of the war. "A short time ago, I joined other studio...
Clear Channel Entertainment, the Goliath of live entertainment promotion, has to deal with sniping from the Davids of the industry, while still promoting its brand. Thom Weidlich reports. The two major goals for the public relations team at Clear Channel Entertainment present it with a...
It was two years ago (November 1, 1999) that Media Watch first wrote about the Harry Potter phenomenon. At that time, the buzz for the boy wizard's adventures was just gearing up in America. Now, the Warner Bros. film of the first installment of the series is taking the craze to a whole new level....
LOS ANGELES: White House senior advisor Karl Rove met with Hollywood's movers and shakers on November 11 to solicit their support in the war against terrorism. Executives from most of the major film studios gathered for an unprecedented 90-minute conference over the weekend. Among them...
LOS ANGELES: Harry Potter is working some promotional magic inside Warner Bros. Pictures' marketing department, hinting that the studio is confident of a blockbuster franchise from the little wizard. Dawn Taubin, the Warner Bros. marketing EVP in charge of the studio's Potter campaign,...
HOLLYWOOD, CA: A unique publicity campaign is supporting Hollywood's search for a new star who may enjoy fame and fortune for years to come. "The important thing is the look in their eye," which must convey personality, intelligence, and warmth, said Julia Hutton, who heads a PR firm...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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