Client: Ford Motor Co. PR Team: Campbell 6,000 Before any major auto race, Ford, a leading sponsor of NASCAR, holds a Fan Appreciation Day near the event venue, usually on the Thursday night before the race. Typically, the event is covered solely by local media; but when planning began...
NEW YORK: After nearly a year of intense speculation, "IT" was revealed last Monday to be the Segway Human Transporter, a battery-powered, self-balancing scooter. And Burson-Marsteller, hired by Dean Kamen to manage communications efforts - and expectations - for his much-hyped invention, is...
SAN FRANCISCO: Calfee Group has been hired by the San Francisco Bicycle Coalition, a nonprofit group that aims to create harmony between cyclists and motorists. Calfee, which specializes in PR to reach 18- to 34-year-olds, is the coalition's first agency of record. The firm has been brought...
SAN FRANCISCO: Last month's merger of oil giants Chevron and Texaco has sparked a sweeping review of all its supplier contracts - including its PR business. The company is scrutinizing its relationships with everything from office supplies to advertising. "What our procurement people are...
NORCROSS, GA: GM-controlled Saab Cars USA is poised to appoint GCI Group for its entire US PR account, just in time to work with its incoming head of corporate communications Kevin Smith. The current comms head, Eric Geers, will leave the US for GM's Zurich office on December 1 to take...
WASHINGTON, DC: The government is launching a broad-based education program to make US highways safer for both trucks and passenger vehicles, and has hired Earle Palmer Brown (EPB) to run the campaign. EPB has been awarded three contracts from the US Department of Transportation's Federal...
ATLANTA: Four-year-old classified car site AutoTrader.com is looking to hire its first director of corporate comms. Jody Scott, PR coordinator, said the company needs a PR person to communicate with AutoTrader executives, particularly the CEO, in a strategic role.
DETROIT: As expected, Ford has named Jim Vella its new VP of global corporate communications, but the automaker is also bringing Joe Greenwell to its Dearborn headquarters to fill a new position: VP of global automotive and product promotions and associations. Vella said the move was made...
AUBURN HILLS, MI: Christoph Walther has resigned as SVP in charge of DaimlerChrysler AG communications to form a new international PR consulting company with offices in Munich and London. His departure is effective at the end of the year. His partner in the new venture will be former colleague...
STOCKHOLM, SWEDEN: Ericsson is looking for a new global SVP of communications following the resignation of Roland Klein. Klein is launching his own PR agency with Christoph Walther, former DaimlerChrysler PR head. The automaker will be the new firm's first client. Now Ericsson is...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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