WASHINGTON: Thomas Lauria, the voice of the tobacco industry during the 1990s, has been selected as the public affairs representative for Afghanistan's interim government. Lauria signed with the Northern Alliance - or as he and the Afghans prefer, the United Front - as a volunteer media...
WHIPPANY, NJ: The Idea Network, an 18-month-old, two-person media and PR boutique, has been hired to sweat the details of Richard Simmons' public image. The fuzzy-haired fitness coach is the first celebrity client to retain the full-time services of the firm, which is operated by founder and...
COLUMBUS, OH: Northlich Communications has nabbed Ohio's teen anti-smoking campaign, a four-year assignment likely to spend 2 million on PR. The overall integrated marketing effort will spend 50 million over its first four years. Northlich is working with The Nixon Group for grassroots...
CHRIS ATKINS, Partner/director, Ketchum's global practice, New York It was an interesting decision to make Parsons the new CEO. When AOL first merged with Time Warner, everyone wondered what AOL was going to do with it. Now, there has been this reversal and Time Warner is in the driver's...
It's Christmas. People shop for gifts. Retailers shop for ways to outshine the competition. And, as Eric Arnold learns, no store offers quite as much variety - in product or marketing strategy - as FAO Schwarz. This holiday season, like any other, parents and children are queuing up outside...
Client: Ford Motor Co. PR Team: Campbell 6,000 Before any major auto race, Ford, a leading sponsor of NASCAR, holds a Fan Appreciation Day near the event venue, usually on the Thursday night before the race. Typically, the event is covered solely by local media; but when planning began...
MIAMI: PR pro Valerie Zucker was jolted out of bed by a 6:50am phone call Tuesday. Turn on the TV, she was told. Zucker did, and saw that the home of OJ Simpson was searched by federal agents as part of an investigation into sale of the drug ecstasy, the unauthorized use of satellite dish technology,...
MERRIAM, KS: Lee Jeans has promoted Nancy McDonald to manager of marketing communications for the apparel company. She is responsible for all PR initiatives across the Lee brand, and will also manage Heritage Hall, Lee's memorabilia museum. McDonald joined Lee in 1992, and served on the committee...
BIRMINGHAM, AL: Philip Morris Companies' (PM) most formidable obstacle in its effort to rebrand itself as Altria Group may not be shareholder approval, but a small Southern healthcare company. Altria Healthcare was surprised by last month's announcement that PM, owner of the eponymous tobacco...
NEW YORK: After nearly a year of intense speculation, "IT" was revealed last Monday to be the Segway Human Transporter, a battery-powered, self-balancing scooter. And Burson-Marsteller, hired by Dean Kamen to manage communications efforts - and expectations - for his much-hyped invention, is...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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