WASHINGTON: Thomas Lauria, the voice of the tobacco industry during the 1990s, has been selected as the public affairs representative for Afghanistan's interim government. Lauria signed with the Northern Alliance - or as he and the Afghans prefer, the United Front - as a volunteer media...
COLUMBUS, OH: Northlich Communications has nabbed Ohio's teen anti-smoking campaign, a four-year assignment likely to spend 2 million on PR. The overall integrated marketing effort will spend 50 million over its first four years. Northlich is working with The Nixon Group for grassroots...
BIRMINGHAM, AL: Philip Morris Companies' (PM) most formidable obstacle in its effort to rebrand itself as Altria Group may not be shareholder approval, but a small Southern healthcare company. Altria Healthcare was surprised by last month's announcement that PM, owner of the eponymous tobacco...
Once restricted to specialist media, liquor brands are now seen as key components of desirable living, and consequently soak the pages of lifestyle publications. David Ward looks at some big PR opportunities. Even in this economic downturn, alcoholic beverage companies continue to be...
For more than 20 years, Atlanta has been one of the most bankable growth markets in the nation. During the '80s and '90s, the city's upsurge was fueled by a dominating airport and a core of homegrown blue chips like BellSouth, Coca-Cola, Delta Air Lines, and Georgia-Pacific. Not to mention a...
MINNEAPOLIS: The former director of Weber Shandwick Worldwide's national consumer and life stages industry practice group is starting his own Twin Cities PR shop and has nabbed an assignment from Coca-Cola as his first new business. Jorg Pierach has founded Fast Horse with a staff of three...
SCOTT HILDULA - VP, media relations Cohn a campaign tying veal to both the elegant and edgy/sexy sides of the sublime. For product placement, I'd engineer a film scenario or commercial with someone like Benicio del Toro in a Little Italy-like joint, savoring his veal and enjoying the...
New evidence from the Florida Youth Tobacco Survey has shown a significant slowing in the rate of teen smoking reduction in the last 12 months. Funnily enough that correlates rather well with a significant reduction in the dollars made available by Gov. Jeb Bush (R-FL) for the anti-smoking campaigns....
In October, when federal regulators moved to block Diageo's purchase of certain Seagram assets, it was a setback for the world's largest producer of spirits - but one it will find a way around, most observers agree. The Seagram deal, along with jettisoning its non-booze businesses (Pillsbury...
The public health battle over tobacco rages on, but it's been harder to get press since the 1998 settlement. David Ward discovers that local news outlets may offer the best opportunity. When tobacco giant Philip Morris recently announced plans to change its corporate name to the Altria...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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