SAN FRANCISCO: The American Medical Association (AMA) used its yearly interim meeting as a launchpad for a major educational initiative to inform doctors and patients about the threat of biological and chemical terrorism. The week-long meeting was held in San Francisco, and included education...
NEW YORK: Sports and leisure PR agency Alan Taylor Communications has added Hollywood Tans to its client portfolio, becoming the seven-year-old tanning salon's first agency of record. David Rahn, CFO of Mt. Laurel, NJ-based Hollywood Tans, said the company waited for proof of the success...
It may not be the same way that Star Wars producer George Lucas envisioned it, but Clone Wars have become a reality. As the Boston Herald (November 27) wrote, "It's a messy, polarized debate, and there appears to be no middle ground between those who support cloning for medical research and...
WORCHESTER, MA: Biotech firm Advanced Cell Technology (ACT) walked cautiously, but confidently, across a moral minefield when it announced that it had successfully cloned human embryos for use in combating diseases such as cancer, diabetes, Alzheimer's, and AIDS. As the news spread around...
WASHINGTON: As the latest initiative in its plan to help the government protect the public against bioterrorism, the Pharmaceutical Research & Manufacturers of America (PhRMA) has hired Edelman's DC practice to prepare a campaign that will educate doctors and consumers about biomedical threats....
WASHINGTON: Bayer Diagnostics research and development group has hired Ketchum to build awareness of its oncoprotein diagnostic test within the oncology community. Diane Weiser, SVP and New York healthcare director, will lead the account.
PRINCETON, NJ: Wyeth-Ayerst Laboratories, the pharmaceutical division of American Home Products, has handed the account for its antidepressant drug Effexor over to Porter Novelli's healthcare practice. Previously, Edelman was in charge of the Effexor brand. It took the drug through its...
WARREN, NJ: Makovsky & Company will spearhead a new campaign by pharmaceutical company Celgene to expand its controversial drug Thalidomide to European and Australian markets. Once banned in the US, the drug was given limited FDA approval in 1998 as a treatment for leprosy. More recently,...
NEW YORK: Rowland Healthcare, a sister company of Saatchi & Saatchi, has bulked up its client list with the addition of Simply Sleep, an over-the-counter sleep aid from McNeil Consumer Healthcare, the makers of Tylenol. Americans have had a hard time sleeping in the aftermath of September...
SAN FRANCISCO: Fineman PR has been awarded a number of new clients in the Bay area. It will handle media efforts for Stag's Leap Wine Cellars, KCSM Radio, and cosmetic and facial plastic surgeon John Frank, MD. Fineman will also work on a project-by-project basis for Annabelle Candy and ANDA...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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