WASHINGTON: The downturn in television advertising has created new opportunities to get public service announcements (PSAs) on the air, concluded a panel at the National Press Club last week. But panelists cautioned that messages must be in tune with shifting national concerns. Panelist...
Client: Microsoft UltimateTV (Mountain View, CA) PR Team: Rogers 10,000 Microsoft's UltimateTV may be the next must-have gadget for die-hard couch potatoes, but the set-top box that allows viewers to replay and pause live TV (among other things) has faced a tough time attracting consumers...
SAN FRANCISCO: Fineman PR has been awarded a number of new clients in the Bay area. It will handle media efforts for Stag's Leap Wine Cellars, KCSM Radio, and cosmetic and facial plastic surgeon John Frank, MD. Fineman will also work on a project-by-project basis for Annabelle Candy and ANDA...
SAN JOSE, CA: Cisco Systems has launched a radio station on its news channel website, News@Cisco.com, in a bid to boost its position as a technological innovator and to educate its customers and the media about its intellectual capital. Cisco already uses The FeedRoom, a broadband news...
Once found only in supermarket tabloids, gossip has found a place in mainstream media outlets. David Ward examines the symbiotic relationship gossip columnists have with PR pros. Somewhat lost amid the coverage following the September 11 terrorist attacks was a celebrity rumor that singer/actress...
Last Thursday, Victoria's Secret took center stage on prime time television. But VP of PR Monica Mitro explains that having half-naked models isn't all it takes to get publicity ... though it doesn't hurt. Claire Atkinson reports. The Victoria's Secret design room in New York's fashion...
LOS ANGELES: In a move that highlights one of the oldest ethics debates in PR, Weber Shandwick Worldwide is challenging a 25,000 contract won by a TV reporter to teach media relations classes to the California Highway Patrol - an organization he covers in his day job. The PR agency's...
LISA KOVITZ - Managing director, Burson-Marsteller, Brand marketing practice, New York The Grinch will not steal the holiday season this year for marketers who really understand how the media is handling non-war related news. Gift idea stories should have been pitched to magazines...
When General Motors agreed to sell its Hughes Electronics subsidiary to EchoStar, USA Today (October 29) said the deal "could be the most important media merger since America Online combined with Time Warner." Reporting noted that the sale of Hughes and its DirecTV business had been a...
BETHESDA, MD: Annie Howell has been promoted to SVP of communications for Discovery Networks, US. She will lead a team of more than 30 responsible for communications efforts on behalf of the Discovery Channel, the Learning Channel, Animal Planet, the Travel Channel, the Discovery Health Channel,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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