LOS ANGELES: Douglas Cohn & Wolfe (DCW) is the new agency of record for Taco Bell, the popular Mexican-style fast-food chain. DCW takes over the business from Edelman, the firm that previously handled the Taco Bell account. The West Coast subsidiary of DCW will implement a series of creative...
It's Christmas. People shop for gifts. Retailers shop for ways to outshine the competition. And, as Eric Arnold learns, no store offers quite as much variety - in product or marketing strategy - as FAO Schwarz. This holiday season, like any other, parents and children are queuing up outside...
NEW YORK: Sports and leisure PR agency Alan Taylor Communications has added Hollywood Tans to its client portfolio, becoming the seven-year-old tanning salon's first agency of record. David Rahn, CFO of Mt. Laurel, NJ-based Hollywood Tans, said the company waited for proof of the success...
The first weekend of this holiday shopping season saw Wal-Mart receipts total 1.25 billion. But the world's biggest retailer wasn't always forthcoming with such information. Sherri Deatherage Green reports. Traditionally, communications at Wal-Mart have been kept in the family. But outsiders...
SAN FRANCISCO: Fineman PR has been awarded a number of new clients in the Bay area. It will handle media efforts for Stag's Leap Wine Cellars, KCSM Radio, and cosmetic and facial plastic surgeon John Frank, MD. Fineman will also work on a project-by-project basis for Annabelle Candy and ANDA...
Los Angeles: The Los Angeles office of Edelman Public Relations Worldwide has been named agency of record for Baskin Robbins International. Edelman has already been representing the US divisions of the ice-cream franchise for nearly two years, and will now handle a "general turn-key program"...
SAN FRANCISCO: Dave Karraker, BlueLight.com's VP of corporate communications, has stepped up to corporate parent Kmart, becoming its new director of marketing communications. In his new role, Karraker will handle PR for Kmart advertising, promotions, and in-store events, as well as for...
CHICAGO: Sears Roebuck has hired Dome Communications for a holiday PR program that will focus on volunteerism. Fees for the program will be in the mid six-figure range. Sears puts together holiday PR pushes every year, but in the past has used in-house staff and focused on various products...
Client: Duane Reade PR Team: Morgen-Walke Campaign: Emergency Prescription Processing Awareness Time Frame: September 11-September 30, 2001 Budget: 25,000 Duane Reade, the drugstore chain that dominates the island of Manhattan, isn't the image that most people immediately associate...
SEATTLE: Starbucks has been on a major charm offensive since the publication of an article in the Seattle Post-Intelligencer on September 25. Columnist Robert Jamieson Jr. reported on an incident that occurred September 11, when Midwood Ambulance workers were charged 130 for cases of...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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