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Former tobacco PR man to represent Afghans

WASHINGTON - Thomas Lauria, the voice of the tobacco industry during the 1990s, has been selected as the public affairs representative for Afghanistan's interim government.

Former tobacco PR man to rep Afghans

WASHINGTON: Thomas Lauria, the voice of the tobacco industry during the 1990s, has been selected as the public affairs representative for Afghanistan's interim government. Lauria signed with the Northern Alliance - or as he and the Afghans prefer, the United Front - as a volunteer media...

Giuliani ponders work in crisis comms

NEW YORK: Next year, companies in crisis may be able to reassure the public by paying for advice from New York City Mayor Rudy Giuliani, who late last week revealed his intent to found his own high-end consulting firm. The new venture, which has no name, but is expected to feature Giuliani's...

DoD offers new media ground rules

WASHINGTON: The Department of Defense (DoD) took major steps forward last week in its continuing struggle to provide what it calls "maximum coverage, minimum hassle" to members of the American press in Afghanistan. New measures were put in place following reporters' complaints that they...

WSW study points out rife confusion

NEW YORK: The fourth installment in Weber Shandwick's Mood of America series reports that Americans are receiving mixed signals on terrorism, security, and the economy. Since the attacks on September 11, there have been isolated anthrax incidents and three high-alert warnings by the government....

HP gets IR help in merger quandary

PALO ALTO, CA: Hewlett-Packard has hired consultants to help it reach out to institutional shareholders. The company declined to specify who has been hired to help with the outreach plans, but the timing is significant. The Packard Foundation, with a 10.4% stake in the company, has decided...

Harris set to leave Bloomberg LP for role in NY city hall

NEW YORK: New York City Mayor-elect Mike Bloomberg has drafted Patricia Harris, head of corporate communications and philanthropic projects at Bloomberg LP, to serve as deputy mayor for administration. Many of the lieutenants recruited to staff Bloomberg's city hall did not have close...

Brownstein Group's Siemens account win signals positive future

PHILADELPHIA: The Brownstein Group (TBG), an integrated agency, has parlayed a series of smaller assignments into its new status as PR agency of record for Siemens Medical Solutions Health Services Corporation. TBG out-pitched seven other agencies, including the Star Group and Neff &...

RF hired to brand Targus products

NEW YORK: Ruder Finn has been named agency of record for Targus, a company that produces accessories for mobile computing. Ruder Finn's goal will be to boost Targus' brand visibility, and to define the company's role as an industry innovator. Targus brands included in the program are Targus,...

Campaign gets messages to US troops

OREM, UT: The families of military personal in 12 cities were able to send video Christmas messages over the internet to their loved ones stationed overseas as part of the "Give Thanks America" campaign that combined the efforts of Compaq, Digital Island, and Sorenson Media. Sorenson Media's...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.