CHICAGO: Bally Total Fitness has hired Jon Harris for the new post of vice president of media development and communications. Harris plans to expand Bally's PR staff as he seeks to gain more attention not only for its various health club brands, but also for branded food, drink, and apparel...
NEW YORK: Sports communications agency Alan Taylor Communications has added MyFitnessExpert.com to its client portfolio. MyFitnessExpert.com allows individuals to receive personal fitness training from certified experts online. Alan Taylor will develop PR initiatives and strengthen brand awareness...
The sports pages are packed with news on baseball, football, hockey, and basketball, but little else. David Ward looks at how teams of less-mainstream sports fight their way into the papers. Traditional American sports have changed little in the past few decades, but the ways in which teams...
SALT LAKE CITY: The four US cities left in the race for the 2012 Olympics are quickly shifting from local to national PR campaigns. New York, San Francisco, Washington, DC, and Houston have one more year to convince the US Olympic Committee (USOC) that they have the global clout to win...
LAS VEGAS: Hall Communications has inked an agreement with Las Vegas Athletic Clubs to become its agency of record. Hall, also based in Las Vegas, will handle all PR, media placement, marketing strategy, and creative development for the health-club chain's four locations.
NEW YORK: The National Lacrosse League (NLL) has retained the MWW Group to increase the league's visibility and provide marketing initiatives. The league consists of teams in 13 cities including New York, Philadelphia, Toronto, and Vancouver.
Michael Jordan is universally acknowledged as the best basketball player ever. Some even say he's the best athlete ever. The media gave major attention to last month's announcement that he'd signed a two-year contract with the Washington Wizards, and will give up his earnings to the September...
Everyone wants to be a millionaire, but unless you've got the fastest fingers, you've got to pass the fries or at least pass your name and address to have any chance of seeing a fat check or a trip to Tahiti. Executed correctly, sweepstakes and contests offer a more substantial engagement...
Pictures of a radiant Venus Williams winning last week's US Open final showcased one of the finest athletes at the top of her game, accepting her win in charming form. No doubt it's one reason that Reebok saw her as an ideal choice for a 40 million sponsorship deal last December. But...
WILLIAMSPORT, PA: Little League Baseball had been coasting off a stellar year that included President Bush building a tee-ball field on the White House lawn for league games, and being the subject of a movie by best-selling scribe John Grisham. But then the news broke that Danny Almonte,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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