DOVER, DE: In the latest attempt to resolve its perpetual identity crisis, the state of Delaware has hired local PR shop Reese, Tomases 600,000-a-year campaign, scheduled to run for up to five years. RT 75,000 and above, living within two to three hours' driving distance of the state....
PHILADELPHIA: The Hotel Employees and Restaurant Employees Union (HERE) held a "nationwide action day" last Thursday to protest layoffs in airline-related industries. Catering workers handle food service on airplanes, and are employed by outside contractors. HERE's demonstrations...
America is a country that takes travel for granted as a way of life. US families live further apart than ever before, and the average American travels further for their vacations than they have at any time in the nation's history. It's embedded into the psyche of a country that was founded...
Client: Virgin Atlantic Airways (New York/London) PR Team: In-house Campaign: The Spirit of New York Time Frame: October - November 2001 Budget: 25,000, plus cost of flight When New York City Mayor Rudy Giuliani issued his plea to draw tourists back to New York City following the September...
LOS ANGELES: The city of El Segundo, a neighboring suburb of Los Angeles International Airport (LAX), has hired The MWW Group to handle media and public affairs in its fight to curb the expansion of LAX. The city has given MWW a 200,000 annual retainer for a one-year contract, according...
For more than 20 years, Atlanta has been one of the most bankable growth markets in the nation. During the '80s and '90s, the city's upsurge was fueled by a dominating airport and a core of homegrown blue chips like BellSouth, Coca-Cola, Delta Air Lines, and Georgia-Pacific. Not to mention a...
Client: Greyhound Lines (Dallas) PR Team: In-house, with Burson-Marsteller Campaign: Response to October 3 incident Time Frame: October 3 - October 24 Budget: Part of normal PR budget On October 3, 2001 at about 4:15am and about 60 miles outside Nashville, TN, a Greyhound bus driver...
WASHINGTON: The Federal Aviation Administration (FAA) has provided directives to airlines - many of which have endured public accusations of racism - about their standards for screening passengers for potential terrorist threats. "The terrorist attacks of September 11, 2001 have raised...
WASHINGTON and SAN FRANCISCO: Two crisis communications firms with ties to the transportation industry have decided to join forces in order to maximize their impact in a post-September 11 marketplace. Xenophon Strategies, a Washington, DC-based agency specializing in aviation issues, and...
NEW YORK: Dan Klores Communications (DKC) has been retained by United Airlines for a short-term project involving United's sponsorship of the US Olympic Team. Sean Cassidy, DKC partner, said the new sponsorship promotion and advertising campaign will highlight everyday heroes. Chris Brathwaite,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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