A door-drop campaign featuring a message in a milk bottle has scooped the Grand Prix at this year's DMA Royal Mail Awards. Associated Co-op Creameries and its agency Partners Andrews Aldridge conceived the campaign to stem a decline in doorstep milk delivery. The apparently handwritten...
If real ale wasn't naturally flat, the fact the bitter market has lost its fizz in recent years might almost be funny. Compared to the growth in lagers and alcopops (up 8.7 per cent since 1999), the traditional pint of room-temperature ale is becoming a drink of the past. Consumption has steadily...
A two-day shoot in Cape Town hampered by heavy lightning created an electric atmosphere for Southern Comfort. We enter a funky club in New Orleans at midnight, home of a noisy but hip party. The tenant living above gets the aid of a voodoo priest to drown the noise, only to be outwitted by a foxy black...
KP Hula Hoops' sponsorship of cult TV show Banzai features obscure and twisted scenarios which were developed, shot and produced entirely in-house by directorial team Henrik Delehag and Ben Carey. Exaggerated performances, heavy voiceovers, mad graphics and horrid music spoof some of the crazier elements...
Rob Sanders captures the spirit of Dublin Dogme 95 style using natural light and 16mm equipment. 'Chipper' is just that, a chip shop situated in the heart of town where locals gather to feast after a hard night of partying. 'Game' enters the local pub, The Windjammer. Gritty realism and working class...
This spot simply and cleverly highlights Pilsner Urquell's, sponsorship of the Czech national curling team at the Winter Olympics in January. Visually smooth and sophisticated, the ad echoes the supposed profile of the target market. It took the directorial duo Sandalz several takes to get the sliding...
Differentiating this product from rivals by focusing on its packaging was a simple idea which has been effectively brought to life by director David Lodge. The film's convincing documentary feel was aided by the lead character - not an actor, but the production assistant whose slightly nervous demeanour...
Recognising that everyone is familiar with Cup-a-Soup and how it's made, Mother rejected the familiar product demonstration in favour of something more irreverent. Its priority was to modernise the brand which it attempts using a stylish, humorous and unexpected approach. Subverting the notion of traditional...
Leeds United FC is poised to launch a campaign to promote responsible drinking, following the conviction last week of Leeds and England defender Jonathan Woodgate for affray. The push will be backed by the club's official sponsor, cider brand Strongbow. The initiative will form part of...
KP Foods is undertaking a radical overhaul of its Phileas Fogg premium snack food brand that will remove the Phileas Fogg character from its advertising and packaging. The company will relaunch the brand in May with a multi-million pound above-the-line campaign by Publicis. Rob Devonport,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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