Brian Robertson, a retired accountant from Pontefract, West Yorkshire, has had a bee in his bonnet for some time about his details being disclosed to anyone who might then use them for marketing purposes. Until last month, he hadn't caused any problems for the direct marketing industry - he...
The DMA has warned that a court ruling on the use of the electoral roll sets a worrying precedent. Brian Robertson won his case last month against Wakefield City Council. He claimed the council breached his rights under the Data Protection Act (DPA) and the Human Rights Act 1998...
Direct marketers will have to obtain prior consent from consumers before sending them commercial text messages, if a European Parliament ruling is upheld by the Council of Ministers. Last month the European Parliament's vote on amendments to the proposed Privacy in Electronic Communications...
After almost a decade of falling unemployment in the UK, job losses are again on the rise. According to the Office for National Statistics, unemployment rose by 28,000 between July and September this year, taking the number of people out of work to 1.5 million. The global economic slowdown...
BUPA is launching a 3m campaign on January 2 through WCRS which features real BUPA staff and positions it as a caring organisation.
The RSPCA has overhauled its web site through digital agency Lateral in an effort to better educate the public and animal professionals about its aims. The new version, at www.rspca.org.uk, is divided into 14 modules carrying updated animal welfare news, advice and information. Visitors can...
Quantum Partnership has appointed Haygarth Group to handle the through-the-line marketing account for the government's Energy Efficiency Best Practice Programme, an initiative designed to improve environmental behaviour. Haygarth will be responsible for all marketing consultancy and campaigns,...
Sainsbury's is launching a major healthy living initiative for 2002 backed by a partnership with health club operator LivingWell. From January 1, the supermarket giant will promote the tie-up to Reward Card customers, who will receive a free three-day trial for two people at any LivingWell...
Save the Rhino International is launching an ad campaign targeting participants in the London and New York marathons, and encouraging them to raise money for the charity. The poster and direct mail push, through 23red, will appear in gyms around the UK, as well as being sent to SRI supporters.
The Department of Trade and Industry has launched a set of tools designed to help companies improve their customer service. Unveiled last week by consumer minister Melanie Johnson, the initiative includes a CD-ROM guide and customer service module which encourages firms to get continuous feedback.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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