to remove filtersFeature: Animation
31 Dec 2001 | by Lisa Campbell, Editor
As animators strive for ever-more realism in their work, are they losing sight of elements, such as characterisation, which lift the craft above merely reproducing life?
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Camelot unveils Christmas push after lifting of DM ban
31 Dec 2001 | by HOLLY ACLAND
Camelot is embarking on its first direct mail push following the lifting of a blanket restriction on all direct marketing activity by the National Lottery Commission. The 60,000-strong mailing, through Hicklin Slade 4 million TV, press and radio campaign for the launch of its Christmas...
Craft: Basement Jaxx - Video
31 Dec 2001
Traktor has achieved the impossible in this creepy tale of human experimentation. But as we reveal, they certainly put the effects guys through their paces.
FEATURE: Regus London Film Festival
31 Dec 2001
The short films featured at the Regus London Film Festival were of a high standard. They didn't offer too many laughs but gave accurate insights into aspects of real-life.
GALLERY 04: PGA Tour - Shopping Cart, Gutter ...
31 Dec 2001
A strong and memorable idea which aims to promote the PGA golf tour by showing that serious golfer-types really do have a sense of humour. Outsider directors Dom Nic use a simple observational style and skilful pacing to allow the comedy of the writing to come to the fore. 'Shopping Cart' features...
GALLERY 06: Magic TV - Hospital
31 Dec 2001
Singalong, happy nuns were deemed to perfectly embody the brand values of Magic TV and they are used to great effect in this latest ad by Mother. The nuns perform a raucous rendition of Queen's Don't Stop Me Now in a hospital ward, much to the consternation of patients. It's an uplifting, feel-good...
GALLERY 07: Spec spot - Australian Story
31 Dec 2001
The Glue Society is a British freelance copywriting/directing collective - Jonathan Kneebone and Gary Freedman - who have been living in Australia for the past decade. The pair have immersed themselves in the local culture but have also been able to take a step back to view the nation's idiosyncracies....
GALLERY 13: Pilsner Urquell - Olympics
31 Dec 2001
This spot simply and cleverly highlights Pilsner Urquell's, sponsorship of the Czech national curling team at the Winter Olympics in January. Visually smooth and sophisticated, the ad echoes the supposed profile of the target market. It took the directorial duo Sandalz several takes to get the sliding...
GALLERY 16: Prague Zoo - Bird
31 Dec 2001
This comical spot suggests that animals know you've got a heart of gold, especially if you purchase a car sticker from the Prague Zoo and become a sponsor of its animals. We open on a pigeon dumping its load on a spotless car. Upon realising that the car belongs to a sponsor, the feathered friend lands...
GALLERY 17: Rage - Operation
31 Dec 2001
Software manufacturer Rage has succeeded in using the iconography of footballer David Beckham to promote its latest video game for Sony PlayStation. Opening in a sterile, futuristic environment we find our intrepid hero lying on an operating table with sensors and equipment monitoring his every thought...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
