Forsman Bodenfors have once again created a neat story to demonstrate the problem-solving nature of Ikea. We witness a family moving into a rather spartan beach hut. This, seemingly, is not an issue, until the fitness crew appear and our protagonist is forced to confront his lifestyle. But thanks...
Littlewoods, the stores and home shopping group, said it will concentrate on improving its margins over the next year and continue to move away from discounting. It reported a pre-tax loss of 9.9m for the six months to October 31, against a loss of 34.2m the previous year.
The British Brands Group is accusing Tesco of breaching the principle of human rights legislation following the supermarket giant's decision to take Levi's to the High Court over its attempts to block cheap imports of its products to the UK.
Sainsbury's has hit back at claims in the national press that consumers in the North of England do not like celebrity chef Jamie Oliver, who fronts the chain's ads. The supermarket commissioned an independent company to carry out research to uncover whether Oliver's popularity is waning...
Marks & Spencer is launching a range of World Cup-branded clothing. The deal with Copyright Promotions Licensing Group is the first time M&S has taken a direct product licence for a major property.
BP has launched a site to support its Connect petrol stations, which it promotes as being environmentally friendly. The site, at www.eco-connect.co.uk, has been created by design consultancy View, and is aimed at businesses and consumers. It acts as a platform to put forward BP's environmental...
Sainsbury's is launching a major healthy living initiative for 2002 backed by a partnership with health club operator LivingWell. From January 1, the supermarket giant will promote the tie-up to Reward Card customers, who will receive a free three-day trial for two people at any LivingWell...
The decline in the number of overseas visitors to Britain has had an impact on Harrods. Suzy Bashford asks what measures the store can take to stay ahead of its rivals. The sight of Harrods lighting up Knightsbridge in all its Christmas splendour would be enough to make even Scrooge feel...
Cosmetics brand Nivea and DIY retailer Homebase are to launch their first interactive TV ad campaigns in the run up to Christmas. Nivea's campaign has been developed to support the launch of its new anti-wrinkle cream Q10 Plus. The interactive commercial, which will only appear on ITV Digital,...
Debenhams has signed a deal with interactive shopping service iSeeTV (www.iseetv.net) to let users chat live to personal shoppers via their TVs. ISeeTV, a joint initiative between Telewest Broadband and iTV technology company Media Logic, is being rolled out to more than 50,000 homes in the...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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