The latest instalment in BT's 'Bringing people together' ads showcases the telecoms company's free messaging service, BT Answer 1571, with a naughty vignette of young love and old age. The 40-second spot, created by Abbott Mead Vickers BBDO with media by The Allmond Partnership, breaks nationally...
Phones 4u, the mobile phone reseller, has handed its 10m direct sales account to JRT and its strategic media partner Universal McCann Birmingham as it attempts to increase its share of the market. The direct arm of the business is based on generating calls from consumers through advertising....
NTL has hired Paul Stevenson as head of marketing for its North East and East Midlands division. His appointment comes as the cable company seeks to shift its marketing from national brand campaigns to more regional activity (Marketing, December 13).
BT Cellnet is teaming up with wireless marketing company Smartfusion to launch a Christmas competition. Players register via telephone and then text answers to questions printed in The Sun and on the Channel 5 web site.
Warner Bros and Eurosport have teamed up to create the first multinational mobile marketing campaign as part of the film company's efforts to bolster its customer base. A six-week campaign for the forthcoming film Ocean's Eleven is running simultaneously in the UK, Germany, Italy, Spain...
BT pokes fun at New Age business trends that emerged in the 90s in its latest advertising aimed at business customers. The campaign represents St Luke's first work on the account, which it won from M 15m. Press, poster, radio and online activity accompany the television campaign. TV buying...
1 RSPCA Primates campaign 2 Standard Life Bank Win Christmas 2001 gifts competition 3 Groupe Altadis Win prizes with liberte-gauloises.com 4 IBM Win Christmas 2001 prizes competition 5 Tiny Computers Free...
Skincare brand Clearasil has signed a deal to launch a branded virtual cinema on teen community site Habbo Hotel. The promotion is designed to build awareness of Clearasil's 'Face of the Future' on-pack promotion, which centres on a search for a would-be movie star and offers teens the chance...
Engage, the ad-serving software company, has appointed Chris Fabesch as director of European operations. He will have overall responsibility for the professional services team that works with Engage's software products, providing consultancy, project management and post-sales support for Engage's...
A visit to cable company ntl's demonstration suite at the upmarket Dolphin Square complex in London's Pimlico offers a temporary virtual passport to the broadband future that is sadly unfamiliar to most of us. Ntl has installed a free trial of 10 megabytes-per-second web connections to...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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