Direct marketers will have to obtain prior consent from consumers before sending them commercial text messages, if a European Parliament ruling is upheld by the Council of Ministers. Last month the European Parliament's vote on amendments to the proposed Privacy in Electronic Communications...
The Advertising Standards Authority has upheld a complaint against a text message campaign for the first time. Computer games company Eidos Interactive sent the message as part of a campaign to promote the release of World War II game Commandos 2. It stated: "Please report to your local...
"Colour digital printing in direct mail is going nowhere." John Incles, managing director of Polestar Digital, which digitally prints 300 million A4 sheets a year, doesn't mince his words. But are they true? Mono digital printing, the area Polestar specialises in, took off in direct marketing...
Virgin's new mobile campaign features off-the-wall celebrities doing what they do best to highlight its different facets. Underlining the brand's non-conformist philosophy, this execution uses irreverence to communicate to its 16- to 24-year-old core market. The cheeky TV duo Adam Joe are featured...
The business-to-business sector is dry and difficult to visualise and often the creative solution is to use analogies. St Luke's however, opted for a darkly humorous approach which parodies New Age business and management techniques (including some of their own). These are simple and strong scripts,...
Software manufacturer Rage has succeeded in using the iconography of footballer David Beckham to promote its latest video game for Sony PlayStation. Opening in a sterile, futuristic environment we find our intrepid hero lying on an operating table with sensors and equipment monitoring his every thought...
Serenity and sumptuous colours abound in this beautiful new spot for the Dutch mobile phone company Celtel. Aiming to show what communication can do for the nation today, it sums up how much Africa has contributed to civilisation. Shot only in natural light to best achieve rich contrasts on the skin...
Gas and electricity provider Seeboard Energy is embarking on its largest marketing push since deregulation in 1998. The campaign will aim to shift the brand away from a price-led approach. The integrated campaign through Archibald Ingall Stretton (AIS) includes TV, outdoor, press, direct...
1 RSPCA Primates campaign 2 Standard Life Bank Win Christmas 2001 gifts competition 3 Groupe Altadis Win prizes with liberte-gauloises.com 4 IBM Win Christmas 2001 prizes competition 5 Tiny Computers Free...
Engage, the ad-serving software company, has appointed Chris Fabesch as director of European operations. He will have overall responsibility for the professional services team that works with Engage's software products, providing consultancy, project management and post-sales support for Engage's...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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