Desperate tourism officials are going to great lengths to encourage visitors to New York, to the extent of poking fun at Hollywood greats in an ad campaign. The 'Miracle of New York' highlights must-see venues and events and uses humour to demonstrate how you too can be part of the "New York Miracle"....
TUI UK, formerly Thomson Travel Group, is planning a major advertising review early next year following the appointment of a top marketer this week. The UK's biggest holiday company has named Hugh Edwards as director of marketing as part of a restructuring that is designed to integrate...
The Advertising Standards Authority (ASA) has upheld complaints that the wording on certain poster ads from the Association of Train Operating Companies' 'Time to return' campaign was misleading, because it implied that service levels had returned to normal. The ASA found the statement,...
Going Places is launching a 6m TV campaign featuring Royle Family star Ricky Tomlinson in order to drive sagging summer bookings. The ads, which feature the strapline 'Deals to really get you going', break on Boxing Day and run until mid-February.
Club Med's deputy managing director and chief marketer, Yves Martin, has resigned. Martin, 43, joined the troubled French holiday brand from the Casino retail chain in 1997.
Nearly two-thirds of Britons over the age of 16 say they are planning to take a holiday abroad next year. In spite of the slump in holiday and travel bookings following the September 11 terrorist attacks, a survey by Taylor Nelson Sofres for Marketing shows a total of 61% will take a trip...
Ten London black cabs are offering free rides to women at certain hours over the festive season as part of a Christmas campaign by Archers, the Schnapps brand targeted at women. The GuinnessUDV-owned brand has transformed the taxis into Archers cabs from December through until June next...
Air New Zealand is giving away five trips for two to New Zealand in a series of promotions themed around The Fellowship of the Ring, the first film in the Lord of the Rings trilogy. The prizes will be promoted in Waterstones bookstores and in a joint Mail on Sunday/AOL promotion with Bridge...
British Airways has teamed up with Galaxy 102 FM for a week-long promotion designed to tempt tourists back to New York. The station will offer listeners the chance to win trips with British Airways Holidays.
Associated New Media, the digital arm of Associated Newspapers, is to enter the online travel market with the launch of www.thisistravel.co.uk in January. The site will act as a research tool, with destination guides to 70 countries and hotel reviews, as well as the ability to book flights,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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