Click 
to remove filters
The radio campaign starts off breezily enough with a young man asking a co-operative woman if she's married or single, straight or gay and finally whether she has any illnesses (to which she giggles nervously saying "it's all a bit personal" before answering no). The caller then casually...
Nissan is looking to drive greater value out of its database, handing a contract worth 500,000 to agency TMW's database and planning arm, insight@tmw. Already in charge of Nissan's relationship marketing business, this substantially expands TMW's role. Insight@tmw takes over responsibility...
The direct marketing industry has responded angrily to a campaign by the Information Commissioner's Office (ICO) which uses fear tactics to warn the public against imparting personal information to businesses. The radio and press campaign is currently being piloted in London with a view...
GUS is strengthening its position in the mail order market with the 1 million launch of a new catalogue, Abound, aimed at professional women aged 25 to 45. The catalogue brings together high street brands including Morgan, Diesel and Timberland. It is the first launch from GUS to have...
DMAAR, the agency search and selection service formed by a merger of the Direct Marketing Association Register and agency selection intermediary AAR, is to produce a set of guidelines on how to conduct pitches later this autumn. As Marketing Direct went to press, the DMA was about to meet...
London Proximity, an umbrella company encompassing BHWG Proximity, Clarke Hooper Proximity, new media agency Traffic Proximity and events company Touchdown Proximity, launches this month. Together the group aims to offer clients a completely integrated service.
Citria has appointed Brann Agency UK to develop a through-the-line B2B campaign. The drive combines press ads with mailings and email.
The DMA is calling for entries to December's DMA/Royal Mail Awards. Work may be submitted in over 30 categories under the banners of markets, media, creativity and strategy. Closing date is 20 September.
UKChanges has released a fully automated online business telenumbering service. Providing access to business telephone numbers, it is an extension to the company's Direct Connect Online data management suite.
Warner Village Cinemas has commissioned a viral e-card campaign from Ignite-Mail promoting Planet of the Apes. The e-cards carry personalised messages.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
