to remove filtersSiebel issues RFP to several firms in expansive review
09 Dec 2002 | by ANDREW GORDON
SAN MATEO, CA: Under new media relations VP Patrick Dillon, Siebel Systems has just issued its first RFP in four years to more than a dozen PR firms.
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Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
The Institute of Practitioners in Advertising's outgoing president, Bruce Haines, tells Adam Hill that the advent of a new representative body for the marketing disciplines should be welcomed by the PR world
Burrell streamlines operations in effort to highlight its PR offerings
09 Dec 2002 | by JOHN N. FRANK
CHICAGO: Burrell Communications, long known for its advertising work in the African-American market, wants to raise the profile of its PR operations.
MEDIA WATCH: Media predicts that IPG's road to regaining credibility will be long
09 Dec 2002 | by HUGH CLIFTON
November was a tough month for Interpublic Group (IPG), the world's second-largest advertising group. After the company had to revise its earnings from 1996 to 2002 for a third time in four months, the SEC decided to investigate the company's accounting. The accounting irregularities were traced to...
PRCA announces new link-up with the IPA and MCCA
06 Dec 2002
The PRCA has announced a decision to join a 'Big Tent' federation of marketing services associations.
Rockettes to feature in American Airlines ad campaign
02 Dec 2002
The Radio City Rockettes feature in an American Airlines PR and ad campaign playing off the airline's "More legroom" tagline. The New York City-area campaign, which runs through December 18, includes a series of events and appearances by the Rockettes and American's "spokeseats." Consumers have the...
Hallmark Channel PR splits into two units
02 Dec 2002 | by ANITA CHABRIA
LOS ANGELES: The Hallmark Channel has split its PR department into two divisions in an effort to raise its profile.
INTERNATIONAL BRIEFS: WKO hires Trimedia and Euro RSCG E&E
29 Nov 2002
VIENNA: The Austrian Chamber of Commerce - Wirtschaftskammern Osterreichs (WKO) - has hired Trimedia and Euro RSCG E E to handle PR and advertising respectively in a three-year retainer deal. Reports suggest more than 100 agencies took part in the Europe-wide pitch. Trimedia will handle strategic PR,...
INTERNATIONAL BRIEFS: US corporate comms managers paid more
22 Nov 2002
NEW YORK: US corporate comms managers are paid more than their advertising and marketing counterparts, taking home an average annual salary of £64,489, according to a survey by US-based Mercer Human Resource Consulting. The questionnaire, entitled The 2002 Corporate Marketing and Communications Compensation...
Nike Golf links with Duffy & Shanley in first agency hire
18 Nov 2002 | by MELANIE SHORTMAN
PROVIDENCE, RI: Nike Golf has chosen Rhode Island-based PR and advertising firm Duffy Shanley (D S) to initiate a grassroots mass-consumer campaign in an effort to expand the brand beyond golf trade media.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
