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NEWS BRIEFS: Lovio George to handle 2004 Ryder Cup

BLOOMFIELD, MI: Lovio George will handle community relations, event management, and media relations for the 2004 Ryder Cup matches to be held in the Detroit area. The agency was picked by the Professional Golfers Association of America and the Oakland Hills Country Club, where the 35th Ryder Cup will...

MWW steps in to help drive traffic to EMP disco exhibit

SEATTLE: From the Village People to the Hustle, there's plenty to love or hate about disco. And MWW/Savitt has been helping spread the word about the new disco exhibit at the Experience Music Project (EMP), an interactive music museum, and the first one to explore the glitzy, gilded, and gaudy world...

EDITORIAL: Diversity training in PR must run deeper

This year's PRSA conference in San Francisco reflected the organization's commitment to diversity with seven workshops focusing on multicultural affairs. More than one attendee mentioned that this was probably a record number, but whether that was praise or pessimism was hard to tell.

THOUGHT LEADER: Meet the Media events often fail to serve their purpose

There's something masochistic about "Meet the Media" events. How many professions routinely hold forums starring other professionals who invariably insult attendees? Sometimes I think we should just invite Don Rickles and get a laugh while we take our lumps.

DanceStar USA links with Global Talent to push awards

MIAMI: In an effort to become the Grammy Awards of dance music and the club scene, DanceStar USA 2003, The American Dance Music Awards, is kicking off a worldwide PR and marketing campaign this week to increase awareness and public participation in its second annual American awards show.

NEWS BRIEFS: Asbury launches event-planning division

LOS ANGELES: Asbury Communications has launched an event-planning division, Asbury Event Productions, that will offer planning services to local and national corporate and entertainment clients.

Formula PR brings in Millikin to head up new NYC office

NEW YORK: Formula PR, a San Diego-based PR firm, is shoring up its presence in New York with a new office.

PHARMA'S PR DIAGNOSIS: Healthcare comms execs outline sector challenges

NEW YORK: Over 150 communications professionals gathered at PRWeek's inaugural healthcare conference, "Pharma's PR Diagnosis," to hear from a series of speakers and panelists about the power of PR in the pharmaceutical industry.

PHARMA'S PR DIAGNOSIS: Pharmaceutical industry's cure lies in hands of PR pros, says Trombetta

NEW YORK: Dr. Bill Trombetta, professor of pharmaceutical strategy and marketing at St. Joseph University, delivered an enthusiastic call for PR professionals to come to the rescue of the pharmaceutical industry at PRWeek's healthcare conference last week. His presentation noted PR's role in industry...

CAMPAIGNS: NYC2012's efforts mow down rival to seize Olympic bid

PR Team: NYC2012 (New York) and Trylon Communications (New York) Campaign: Bryant Park lawn mural Time Frame: October-November 2002 Budget: Under $1,000 (plus monthly retainer)

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.