BOSTON: The Massachusetts Software and Internet Council has named Topaz Partners as its PR agency. Topaz Partners will provide media relations and other PR support for the council, an advocate for Massachusetts' hi-tech industry.
BOSTON: Greenough Communications has launched a new digital communications group, which offers webcast and video productions, website extensions, and interactive e-mail marketing programs, giving clients new ways to communicate with customers, prospects, influencers, and employees.
WATERTOWN, MA: MediaMap has launched Performa, a web-based application that allows companies to manage media relationships, distribute messages, and measure the results of their activities. Built on Siebel's customer-relations management platform, the application offers communications agencies and their...
PR Team: Dice (New York) and FD Morgen-Walke (New York) Campaign: Dice rebranding Time Frame: Spring 2001-spring 2002 Budget: Over $100,000
NEW YORK: Stanton Crenshaw Communications has been selected by uDate.com, a London-based online dating service, to handle consumer marketing and corporate communications in the US.
WOBURN, MA: Genuity's pre-Thanksgiving announcement that it was filing for bankruptcy and would be acquired was not something many would be thankful for.
PR Team: Brightmail (San Francisco) and Phase Two Strategies (San Francisco) Campaign: Spam data opt-in newsletter and media outreach Time Frame: May-October 2002 Budget: $50,000
SAN FRANCISCO: LatinClips, a Hispanic PR Wire sister company, has launched a monitoring service that tracks daily news from 1,300 Hispanic, Latin American, and Caribbean media sources. The new service is web-based, and monitors Latin-focused online Spanish, Portuguese, and English-language publications....
BELLEVUE, WA: Fullplay Media Systems has selected Porter Novelli to extend the company's brand and increase awareness of its products. Fullplay designs embedded software and hardware for the internet, digital media, entertainment, and consumer electronics markets.
HP's decision to consolidate its PR with three big agencies raises the question as to whether midsize tech firms can compete. But size may not matter.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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