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The list is ubiquitous: whether it's greatest movies, best-selling singles or things to do before you're 30. Now, we're adding to the list with our review of the year's best commercials.
While there has been nothing quite as universally loved as last year's Budweiser 'Whassup' campaign, humour is still prevalent. This year's top five employ a more intelligent approach to advertising beer, rather than wheeling out laddish one-liners. Stella Artois' 'Doctor' excels in its epic scale with...
Stink's Zacharias teams with Lowe to unveil the latest campaign for Stella Artois. A doctor is ostracised due to treating those with the plague. Fearing the doctor is contagious, the villagers refuse to help him tend the sick ... until the village priest commands the barman to bring him a glass of the...
No subtle messages here. 'Fridge' is 100 per cent blokes' humour: two men with an insatiable thirst for cold beer, "the game" on the TV and a laugh at the end. You can't help but snigger at this Canadian commercial which portrays a man driven by his overwhelming desire for Bud Light to break through...
It's goodbye cardboard cut-out man and hello British TV comedian Peter Kay in this all-new campaign to dramatise the virtues of John Smith's no-nonsense approach to life. Launching during the Champions League final, these blunt yet entertaining spots should be a major hit with the target audience. They...
Kronenbourg 1664 is splashing out #15m in a brand re-launch which includes these hilarious new commercials from M C. Based around the 'grudging respect' that research shows the British feel towards the French, the ads arrive at the tongue-in-cheek conclusion that we would all eat better, look better,...
The agency's impressive first campaign for the brand introduces us to a heroic warrior who battles against an evil warlord to save a beautiful princess. Its epic proportions involved a one-month shoot including rural China, Hong Kong and New York. The Chinese part required 500 extras made up of locals...
The ads that stand out in this sector do so for their ability to innovate and avoid the trappings of standard big-budget car ads. At least two of our top five avoid featuring the car altogether, which is groundbreaking given the tight creative briefs handed to agencies by car clients. Saturn's 'Sheet...
We waited with bated breath to see whether Goodby Silverstein would revolutionise the car category and, with this powerful new campaign for Saturn, it does not disappoint. For a start, there are no cars in it. As the clever strapline states, it's about the people, not the sheet metal. It's a strong...
A beautifully executed ad that takes the viewer through a journey inside the car designer's thoughts as he listens to the Jimi Hendrix track 'Third Stone from the Sun', from the album 'Are You Experienced?'. When BBH creatives started researching ideas for Audi's latest visual extravaganza, they stumbled...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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