One of the beautiful things about data is that it comes in many guises. In this issue we attempt to cover data no matter what its provenance.
The best way to create innovative and exciting direct mail is for the design and production teams to work together from the outset, advises James Kerr.
The English Regional Tourist Boards came up with a novel solution to combat the effects of Foot and Mouth. David Murphy reports.
James Milligan on an action by ICSTIS, e-commerce requirements and Robertson's latest move.
Microsites can be extremely effective for online data gathering and brand-building. Nick Meads reveals some of the tricks of the trade for getting the most out of an internet promotion.
Leading database specialists answer readers' real life data-related problems. This month they tackle data mining on a budget, driving web traffic and data entry problems.
For a head of e-commerce, I don't use the internet as much as people might think, and when I do it's not for surfing, but to get information quickly.
Simon Lawrence highlights the need to focus on quality and cost-effective licensing.
Paul Graham of Npower says outsourcing is fine in the short term but ultimately customer analysis belongs in-house.
How did you arrive in this job?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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