to remove filtersCancer charity to use responsive posters
09 Dec 2002 | by Staff,
LONDON - Cancer Prevention Research Trust is using direct response poster advertising for the first time to promote cancer awareness and donations.
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PPS to offer high-street direct mail programme
09 Dec 2002 | by Peter Crush,
LONDON - Low-cost, low-volume direct mail campaigns could be accessible via high-street kiosks in a new venture to be launched next year by The Postal Preference Service.
The global challenge for financial call centres
06 Dec 2002
Upcoming EU legislation will allow financial services to operate outside of their home countries. But are contact centres ready to face the challenge of working on a global footing? Melanie May reports .
The Economist Group: One vision - a case study
29 Nov 2002
To tap into the sizable international following built up by The Economist, its parent company had to find a way to consolidate its disparate databases into one integrated data system, writes Melanie May .
Data misuse causes DM backlash
28 Nov 2002 | by Peter Crush,
LONDON - The failure of firms to use customer data effectively is leading to an 'inevitable backlash' against direct marketing, warned Alex Walsh, head of legislative development at Royal Mail.
Pushing the envelope
22 Nov 2002
First impressions count in DM, which is why some companies are putting as much thought into what their DM arrives in as to what's inside, writes Peter Crush .
DIRECT MARKETING SHOW: Shows take centre stage
18 Nov 2002 | by HOLLY ACLAND, Editor, Marketing Direct
Twenty five years ago there was one exhibition - if you could call it that - in the direct marketing calendar. It took place at Quaglinos restaurant in London's West End and consisted of a handful of exhibitors (14 to be exact) selling their products over desk tops.
EDITORIAL: It's a tough life working in cowboy call centres
18 Nov 2002 | by HOLLY ACLAND, Editor, holly.acland@haynet.com
You had to feel for the man who called me on my direct line asking to speak to Mr M Heseltine (this was after he had cheerfully asked me how my weekend was and told me about his). Keeping any trace of sarcasm out of my voice, I explained that Michael Heseltine was chairman of the company - a company...
Legal threat to DM in US
18 Nov 2002
Legislation is threatening to stifle the American direct marketing industry, warned Robert Wientzen, president of the Direct Marketing Association at the 85th DMA Conference Exhibition in San Francisco last month.
Cancer Research UK aims to dispel 'junk mail' myths
18 Nov 2002 | by PETER CRUSH
Cancer Research UK is tackling customer perception of 'junk mail' head-on with a bold acquisition mailer justifying its spend on DM.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
