to remove filtersCAMPAIGN OF THE MONTH: POT NOODLE
20 Nov 2002 | by SALLY FENWICK, channel strategy manager, Vodafone
Memories of my Sixth Form common room come flooding back when I hear the words Pot Noodle .
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EDITORIAL: Little yuletide joy for Sainsbury's brands
20 Nov 2002 | by BHAVNA MISTRY, Editor
Sainsbury's is facing a tough Christmas. Not only is the supermarket under attack for its number two position from Asda, it's also getting a bludgeoning from number one Tesco.
SMS: Mail titles target males via SMS to gain readership
20 Nov 2002
The Daily Mail and the Mail on Sunday are launching an SMS campaign targeting young males as part of an ongoing strategy to attract new readers.
LOYALTY: Emap Elan drive gives free subs in reward plans
20 Nov 2002
Magazine publisher Emap Elan kicks off a loyalty programme called Get Up Go this month, aimed at rewarding customers who take out yearly magazine subscriptions.
PRIZE DRAW: Vodafone Live kicks off with £1m jackpot
20 Nov 2002 | by BHAVNA MISTRY
Vodafone is running the biggest promotion in its history to launch Vodafone Live with a £1 million guaranteed prize draw.
COMPETITION: Home Office in car crime push
20 Nov 2002
The Home Office is launching a fresh attack on car crime in a push, through Yellow Submarine, that encourages people to be more security conscious during the festive season.
IN-STORE NOW: Lloyds TSB teams up with FOX/MGM for promotion
20 Nov 2002
Lloyds TSB, the high street bank, has teamed up with FOX/MGM for an in-branch promotion through agency Storm for its Platinum Card. The card is the official James Bond Die Another Day credit card and the drive will include point-of-sale activity, imagery from the film and product information. There...
IN-STORE NOW: McVitie's launches sampling campaign
20 Nov 2002
McVitie's, the biscuit giant, has launched a sampling campaign at 20,000 Ann Summers parties in a push designed by agency Dialogue. The brand identified the parties as ideal sharing moments . The campaign includes a find your McV spot kit, containing games ideas, competition entries and money-off...
IN-STORE NOW: Bonio dog biscuit brand unleashes on-pack promotion
20 Nov 2002
Bonio, the dog biscuit brand owned by Nestle Purina, has unleashed an on-pack promotion to search for the UK's most deserving dogs. Customers submit their dogs' tales of heroism, devotion or companionship. Ten finalists will be invited to a final next year, with the overall winner scooping £1,000.
IN-STORE NOW: Sainsbury's running promotion for Active:naturals
20 Nov 2002
Sainsbury's is running promotions around its latest own-label to hit the shelves. Active:naturals is a botanical beauty and household range. A field marketing campaign, through The Media Vehicle, features an inflatable sensory tunnel named The Garden of Eden , which is built as an extension to the...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
