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Polaroid in Funkit email drive

LONDON - The Polaroid Corporation is promoting the launch of its Funkit pack with an integrated email and radio push.

MTV unveils round-the-clock interactive TV service

LONDON - MTV UK is to launch a full 24-hour interactive TV service on Monday.

Monster.co.uk unveils viral campaign

LONDON - Recruitment site Monster.co.uk is promoting its My Monster Premium self-assessment programme through a viral campaign targeted at an initial user database of 1m.

Royal Mail pushes door-drops online

LONDON - Royal Mail is launching an online service to champion the effectiveness of door-drop marketing.

Digital Radio Development Bureau unveils consumer site

LONDON - The Digital Radio Development Bureau, which counts the BBC and Capital Radio among its members, is launching a consumer DAB digital radio website.

Online's role is being undervalued

Brand owners and their agencies are starting to see how effective digital campaigns can be in their own right. But it is only now that research is emerging about how online works when it is integrated with other media, writes Jules Grant.

TRAILBLAZER: Creative Cupid

Online dating works for couples, so why not clients and agencies? Creativebrief's Tom Holmes tells Emily Booth how the net can streamline this matchmaking process just as well, writes Emily Booth.

PREMIUM SERVICES: Paid-for plans take off

The release of Microsoft's MSN 8 package this month could be one of its most significant launches ever. Dan Williamson sees if the product can live up to the hype, writes Charlotte Goddard.

QXL to link exclusively with NatWest for web payment

Auction site QXL ricardo has appointed NatWest's FastPay as its exclusive online payment partner, Revolution can reveal.

Vauxhall backs Astra GSi with digital activity

Car manufacturer Vauxhall is going digital to promote the launch of its Astra GSi model.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.