TOKYO: Interpublic could emerge as a significant presence in a new agency alliance that will band together three of the country's Top Ten shops.
ASIA-PACIFIC: In a bid to counter its "weak brand salience", Volkswagen (VW) is poised to appoint an advertising agency to develop regional campaigns, instead of relying on its distributors.
HONG KONG: SK Telecom Group walked off with Media's Marketer of the Year award for a campaign that taught Koreans how to cheer on the national side after the telco was locked out of marketing for the World Cup.
TOKYO: Bristol-Myers Lion has restructured its agency set-up for the Bufferin account in Japan in a bid to improve the returns on its estimated US$20 million marketing communications budget.
SHANGHAI: B Q, the DIY retail giant, has handed its China branding assignment to M C Saatchi ahead of a planned expansion spurt.
SINGAPORE: The Singapore Government will be issuing a second pay-TV licence by midnext year, ending StarHub's monopoly.
HONG KONG: Mobile telecom brand CSL 1010 is sharpening its image, fuelling the steady pick-up in marketing investment by a category that is at a fraction of its 1999 highs.
BANGKOK: Telecom giant TA Orange has split its lucrative marketing account among three agencies.
HONG KONG: Geoff Naus has been promoted to chairman of McCann-Erickson Guangming Hong Kong as part of a restructuring of the leadership after managing director, Rosanna Yu, resigned.
SINGAPORE: The Singapore Economic Development Board (EDB) has appointed Ogilvy Mather to help sharpen its global brand positioning with foreign corporations.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters