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Another difficult category, dominated - yet again - by Ikea, the brand that never ceases to amaze in terms of ad creativity. 'Lamp' turns the hardest hearts to jelly with its sad tale of a lamp cast out on the street, having been replaced by a shiny, new model. 'Organised' picked up awards around the...
Do we feel sorry for a discarded lamp that's cast out on to the street to battle the howling wind and rain, while a shiny new one takes its place? This spot could have been lifted from the opening scene of a feature film and the director's ability to woo the viewer into feeling emotion for anything...
Brilliant comic timing is to the fore in this simple and well-cast ad for Ikea, which scooped a Gold at this year's One Show. The camera pans onto a couple wistfully gazing into the window of a meticulously kept apartment across the road. They console themselves that neatness must equal boredom until...
Fugees star Wyclef leaves a club with a beautiful woman draped on each arm. Life takes a turn for the worse when the celebrity gives an autograph: he's been duped into signing a marriage contract that weds him to a cracked-tooth redneck fan. The second scene shows Wyclef surrounded by several hillbilly...
New directors Zak Dan have taken a filmic approach to the unlikeliest of clients, the Finnish Post Office. References for 'Envelope' range from 1984 to Charlie Chaplin, while 'Vacuuming' is a spoof of horror and alien blockbusters. The mood of the campaign aims to show the modern face of the client...
This witty spot to promote the launch of Sweden's first petrol express supermarkets continues this year's theme of making dogs the new stars of commercials. Of course, no animal was hurt during the making of the film, as a dummy, not a real fluffy pooch, was used. An unusual and amusing approach.
Although this category comes with a dream brief, this year's selection was disappointing and we struggled to find five ads for the list. With ad budgets slashed in the airline sector, it was up to other leisure brands to steal the show. The saucy Club 18-30 'Doggy Style' campaign breaks the mould, as...
"These ads are spot on. We start with a cinema ad featuring the sound of a girl moaning and the curtains slowly opening. That's the cleanest of the three. Then there's an ad based around dead rabbits and masturbation. And finally, there's a shagging dog story, where a dog at a Club 18-30 resort gets...
"I saw Lords leaping over sheep and Corgies with crowns," enthuses the director, who envisaged a cross between Monty Python and Merchant and Ivory for these quirky spots that have already attracted a wave of press coverage. To lure visitors back to the UK surreal flash frames reveal snapshot images...
Shot in Norway, this campaign captures comical black moments as individuals miss their SAS flights. 'Mr. Larsen' follows a poor chap who misses his plane after taking too long to park, arriving back home to find his wife in bed with his boss. Booze and drugs follow, then the mental asylum's padded cell....
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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