NEW YORK: The Ruth Group has added six new clients to its healthcare practice. The latest wins include Covalent Group, a contract research organization; Bone Care International, a biopharmaceutical company focused on vitamin D hormone-replacement therapies; Windrose Medical Properties Trust, a healthcare...
NEW YORK: The Ad Council has turned to PR to boost its recently launched AIDS-awareness campaign. The initiative, developed in partnership with the United Nations Foundation, is focused on a series of PSAs designed to draw attention to and correct inaccurate perceptions about the global epidemic.
ORANGE, CA: St. Joseph Hospital has selected Paine PR as its agency of record, after being without external PR support for over 15 years.
WASHINGTON: The White House Office of National Drug Control Policy (ONDCP) will invest nearly $100 million over the next year to convince 14- to 16-year-olds not to smoke marijuana.
PORTLAND, OR: Edelman is opening an office in Portland, OR to serve as the firm's hub for its Northwest hi-tech practice.
NEW YORK: Over 150 communications professionals gathered at PRWeek's inaugural healthcare conference, "Pharma's PR Diagnosis," to hear from a series of speakers and panelists about the power of PR in the pharmaceutical industry.
NEW YORK: Dr. Bill Trombetta, professor of pharmaceutical strategy and marketing at St. Joseph University, delivered an enthusiastic call for PR professionals to come to the rescue of the pharmaceutical industry at PRWeek's healthcare conference last week. His presentation noted PR's role in industry...
WASHINGTON: The US food industry wants to become more vocal in the growing national debate over obesity, and is taking on two PR agencies to help make its case.
NEW YORK: FD Morgen-Walke (FDMW) has formed a global life-sciences practice that will coordinate the efforts of account executives in its Boston, San Francisco, and New York offices. The team's coverage areas will include pharmaceuticals, medical devices, diagnostics, drug discovery, women's healthcare,...
GENEVA: The World Health Organization is spearheading a PR push by NGOs to raise cash to fight a deadly strain of meningitis in Africa.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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