An overcrowded sector with limitless opportunities to stand out. With a #9 million push behind the launch of Double Cream, Nestle commissioned a stunning Hollywood movie-style spot. Unilever's Cif spot stood out for instilling true comic values in a domestic brand. But big-budget spots for soft drinks...
An inventive and comical re-branding exercise. We follow the exploits of a Bonnie and Clyde love affair as tough guy Cif enters a restaurant to fall passionately in love with another bubbly Unilever product, namely Andy. As they zoom away from the gun toting owner and get married we finally grasp the...
Another difficult category, dominated - yet again - by Ikea, the brand that never ceases to amaze in terms of ad creativity. 'Lamp' turns the hardest hearts to jelly with its sad tale of a lamp cast out on the street, having been replaced by a shiny, new model. 'Organised' picked up awards around the...
Do we feel sorry for a discarded lamp that's cast out on to the street to battle the howling wind and rain, while a shiny new one takes its place? This spot could have been lifted from the opening scene of a feature film and the director's ability to woo the viewer into feeling emotion for anything...
Brilliant comic timing is to the fore in this simple and well-cast ad for Ikea, which scooped a Gold at this year's One Show. The camera pans onto a couple wistfully gazing into the window of a meticulously kept apartment across the road. They console themselves that neatness must equal boredom until...
NEW YORK - Smith & Wesson, one of the world's most famous handgun makers, is looking to extend its brand into other areas and has hired a brand licensing agency to find new products to bear its name.
LONDON - Haircare brand John Frieda has named Zenith Optimedia as its sole European media planning and buying agency, following its acquisition by Kao in August 2002.
LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.
SCA Hygiene has awarded Fallon the £10m creative account for its Velvet toilet tissue brand. The appointment comes after incumbent Publicis resigned the account over conflicts stemming from its hiring to Procter Gamble's global roster.
Cussons' best known brand sheds its masculine image for its Bathtime bubble bath range.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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