A deep, moody and visually striking commercial featuring a magnetic performance from Samuel L Jackson. The idea was to talk about money, typically a taboo subject, and each of the scripts discusses money in an offbeat way. One focuses on paranoia with a scene from Shakespeare's Comedy of Errors, while...
A Gold winner at this year's One Show. Starsky and Hutch meets Thelma and Louise in this mini-road movie of an ad, which brilliantly recreates the days of 70's car chases - men roll out of cars and criminals on the run do their thing against a backdrop of 70's disco.It's a send-up though - the cops...
"The Egg ads raise a smile, mainly because, in homage to the US-style ads these clearly would love to be, they spend all the time dramatising the negative. The brand is represented by a tedious set of titles that rattle on about ... well, I can't remember, actually. So two ads for the price of one....
NEW YORK - WPP Group media agency Mediaedge:cia has won more work from Citibank, having ousted rival Aegis Group from the bank's US outdoor media business.
LONDON - A spat has broken out between BBC World and CNBC over which financial news service has the most desirable audience, with CNBC being rapped in the process.
The Energy Saving Trust is on the hunt for an agency to handle its consumer PR.
HONG KONG: PRNewswire has joined forces with Xinhua Financial Network (XFN) to create Xinhua PR Newswire, which aims to enable Chinese companies to target corporate announcements directly to Western media and financial centres. The news follows the launch of a government-approved landmark scheme to...
The Admiral Insurance Services media review (Campaign, 29 November) does not include non-broadcast media, which is held by TCS Media. Although Inferno has worked for Admiral on a project basis, the creative is now handled wholly in-house.
HONG KONG: Insurance, savings and fund management group Aviva has launched a three-month promotional travel insurance campaign on the Airport Express after research showed that on average 51 per cent of travellers had not bought insurance.
Loyalty marketing has been a buzz-concept in our industry for years, yet it amazes me how misunderstood it often is. I think bribery marketing would be a more accurate moniker.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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