While there has been nothing on the scale of Nike's 'Tag' or Gap's Christmas campaign in the past year, there have been some breathtaking moments from the usual suspects in this category. Levis' 'Odyssey', the allegory of man's quest for freedom, stood out for its production values. By contrast, Nike's...
The mighty Jonathan Glazer doesn't disappoint in the latest Levi's commercial - already being dubbed by some, 'ad of the year'. 'Odyssey' is "a 60-second love story" according to Glazer, who takes us on a journey through brick walls to the stars. Its impressive effects took more than three months to...
This ad created such an impact at the Winter Olympic Games, that Nike has achieved masses of press coverage since. Its strength lies in its simplicity. Instead of impressing us with the usual effects and trickery, Scott wows us by maintaining a distance. Shooting everything in camera, we are left open-mouthed...
Hollywood directorial talent has, for once, been effectively utilised in this futuristic Adidas commercial. David Fincher (Fight Club, Panic Room, Seven) has brought a pair of cybernetic legs to life creating a truly breath-taking piece of choreography. The ad, which promotes the a3 Basketball shoes,...
This eagerly anticipated Levi's ad is a sultry, intriguing and voyeuristic portrayal of inner-city living. With its beautifully composed pictures, steamy and surreal atmosphere, off-beat casting and hypnotic soundtrack, it feels more like an extract from a film than a commercial. As such, it is bound...
These retro French-style mini-movies are strange, original and utterly bonkers. So it comes as no great surprise to find out that they are directed by the Kings of subversive comedy - Traktor. Filmed in 16mm rostrum camera to give a kitsch and organic feel, the spots feature a group of urban gymnasts...
NEW YORK - Smith & Wesson, one of the world's most famous handgun makers, is looking to extend its brand into other areas and has hired a brand licensing agency to find new products to bear its name.
LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker chic' are in, according to a new survey of trends for 2003 from Euro RSCG Worldwide.
NEW YORK - Bartle Bogle Hegarty, New York, has lost out in the battle for watch manufacturer Timex's advertising account, which has been won by Kirshenbaum Bond & Partners.
LONDON - The Polaroid Corporation is promoting the launch of its Funkit pack with an integrated email and radio push.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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