TECHNOLOGY: Hotwire PR has won a brief to launch Amsterdam-based Palmtop Software's TomTom products. The agency will focus on TomTom navigator, a GPS personal navigation system for pocket PC devices.
VIENNA: Munich-based agency Worx is expanding into Vienna after winning Microsoft's brief to look after its games console, the Xbox, and its Home Entertainment Division (HED). Worx has been appointed to handle the brief in Germany and Austria. Worx Vienna will be strategically managed from Munich, with...
The result of HP's mammoth global PR pitch signals tough times ahead for mid-sized tech PR consultancies. Holly Williams reports.
Computing giant HP - created earlier this year by the £13bn merger of Hewlett-Packard and Compaq - is understood to have carved up its global PR business, slashing its roster from 50 to just a handful of agencies.
Microsoft is to ramp up its UK lobbying efforts and has hired headhunters to find a UK government affairs boss with that aim.
KUALA LUMPUR: Oracle has hired PR.iority Associates to handle media relations in Malaysia, following a pitch against the software giant's newly appointed regional PR consultancy Weber Shandwick.
TECHNOLOGY: CMG's long term future with newly hired agencies Weber Shandwick and Lewis PR is in doubt following confirmation that the computer services firm is in merger talks with Logica. Media relations head Margot Kooij said any merger may affect contracts with suppliers, including PR agencies.
TECH: PC software giant Adobe Systems UK has hired Miller/Shandwick Technologies to handle its press office functions across the group's digital imaging and video, cross-media and web publishing products.
BUDAPEST: Software group SAP has turned to Mmd PR Central and Eastern Europe for PR, public affairs and event management across Hungary. Mmd will help SAP develop its corporate identity, using media relations and PA contact programmes. The account is led by Mmd Hungary general manager Chris Dobson.
Dell has recruited former Hewlett Packard corporate communications chief Roger Wilson to head its PR operation in the EMEA region.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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