NEW YORK: At a news conference last week, Volvo Cars of North America CEO Vic Doolan unveiled a multiyear public-service program called the Volvo For Life Awards.
CHANTILLY, VA: Rolls-Royce North America has hired Benet Wilson as senior manager, corporate communications. Wilson will oversee all communications for Rolls' civil aerospace business in North America.
WARRENVILLE, IL: International Truck and Engine has picked Ketchum to handle PR for its truck group. Annual spending will be between $500,000 and $1 million.
TORRANCE, CA: Improving customer relations with young buyers is the main focus of a new sales training program American Honda Motor Co. is offering dealers. The training is tied to the introduction of the new Honda Element sports wagon in the US later this month.
DETROIT: What was once billed as an auto-industry PR dream team has woken up to the cold reality of the PR recession.
NEW YORK: DealerTrack, a technology services company that enables finance transactions between automobile dealers and lenders, has selected CooperKatz Company as its PR agency. CooperKatz will execute an integrated communications program to build the company's brand and increase dealer-lender usage...
CHICAGO: The International Carwash Association wants Americans to come clean - or at least get their cars washed.
IRVINE, CA: Lincoln Mercury's PR operations will move, along with the rest of its corporate staff, from California back to Michigan as a result of Ford realigning its brands.
SINGAPORE: Tire giant Michelin will soon finalize several pitches across Asia-Pacific before it launches US brand BF Goodrich in the region next year.
TORRANCE, CA: Toyota is rolling out a new PR program to back the introduction of its 2003 redesigned 4Runner midsize sport utility vehicle.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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