MIAMI: Fleishman-Hillard is launching a new agency, FH Hispania, to target PR opportunities in the US Hispanic market.
GOLDEN, CO: Eight months after signing up Coors Brewing's newly purchased UK subsidiary as a client, Golin/Harris International has inked an agency-of-record contract with the home office in Colorado.
SAN FRANCISCO: The Ruder Finn Group has added two new clients to its consumer technology practice. Ceiva Logic develops digital photo receivers, and Confoti creates technology that allows people to use digital photographs to create personalized products.
NEW YORK: At a news conference last week, Volvo Cars of North America CEO Vic Doolan unveiled a multiyear public-service program called the Volvo For Life Awards.
CHANTILLY, VA: Rolls-Royce North America has hired Benet Wilson as senior manager, corporate communications. Wilson will oversee all communications for Rolls' civil aerospace business in North America.
Rare is the court decision that has the power to create credibility for an entire profession. Yet that is precisely what happened in May when the California Supreme Court ruled in the Nike case that PR has the same obligation to truth as advertising.
Five years from now, every McDonald's burger will come wrapped in paper that carries a health warning from the Surgeon General.
DALLAS: McGill Associates has been named agency of record for Cheval, a touring theater production from the former creative director of the world-famous Cirque du Soleil.
WATSONVILLE, CA: Wildwood Harvest Foods has retained Straus Communications to handle all aspects of the health food company's consumer and trade PR. Wildwood produces organic tofu and soy products.
WARRENVILLE, IL: International Truck and Engine has picked Ketchum to handle PR for its truck group. Annual spending will be between $500,000 and $1 million.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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