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GOLDEN, CO: Eight months after signing up Coors Brewing's newly purchased UK subsidiary as a client, Golin/Harris International has inked an agency-of-record contract with the home office in Colorado.
WATSONVILLE, CA: Wildwood Harvest Foods has retained Straus Communications to handle all aspects of the health food company's consumer and trade PR. Wildwood produces organic tofu and soy products.
LONDON: Liquor giant Allied Domecq has appointed Eli Lilly European communications head Stephen Whitehead as global corporate affairs director.
PR Team: Cranberry Marketing Committee (Wareham, MA) and Publicis Dialog (Seattle) Campaign: Cranberry Marketing Committee Domestic Marketing Time Frame: October 2002 - ongoing Budget: $500,000 ($1.5 million over 3 years)
CHICAGO: Hill Knowlton is working on the launch of a new line of prepared entrees from RMH Foods, a Morton, IL-based company. The assignment is part of an integrated campaign for the new Quick 'N Easy entree line, prepared meats that will be available in supermarket refrigerated sections in Chicago,...
MIAMI: When a fatal, three-vehicle accident shut down South Florida's busy I-95, it was all too familiar for executives with Porter Novelli.
PHILADELPHIA: The line of 200 people contained many who had camped overnight in soggy weather under tents, just to be among the first to enjoy hot glazed doughnuts.
'Got Milk?' was an instant ad hit, but the California Milk Processor Board's broad thinking and tireless promotion efforts are what made the campaign an integrated marketing triumph.
WASHINGTON: The Grocery Manufacturers of America (GMA) has hired a new director of communications, Michael Diegel, as it gears up to increase communications with members and external audiences in 2003.
SAN FRANCISCO: The Bravo Group has been chosen as the Hispanic agency of record for the Del Monte Foods Company, the largest producer and distributor of processed fruit, vegetable, and tomato products in the US.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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