With a new format and a full hour, Chicago Tonight is hoping to pull in viewers beyond the public TV demographic. The changes have created some controversy, as well as pitching opportunities.
DALLAS: Burson-Marsteller has reached into the world of Spanish-language television for its latest hire in an effort to expand the agency's Hispanic practice. The agency has hired Sarah Lora, a former Telemundo news anchor, as manager of the company's US Hispanic Practice in Texas.
NEW YORK: Strauss Radio Strategies, a DC-based firm founded by former Clinton radio director Richard Strauss, has opened an office in New York City. The Fifth Avenue location is the eight-year-old firm's second office. It will be run by Jason Cohen, formerly of Artesia Technologies.
A recent made-for-TV movie opened with a scene that showed how far the recording industry hasn't come in 20 years. It was the 1980s, and an industry lobbyist was trying to win a reporter's support for a sales tax on blank cassettes, arguing that the labels were losing millions to consumers who bought...
LOS ANGELES: Fox has promoted two key communications executives to marketing roles in its television and film divisions.
For those raised on a philosophy of PR that says you never offend anyone, never stick your neck out, New York Mayor Michael Bloomberg's decision to invite two stars of The Sopranos to the Columbus Day parade - and then withdraw from the parade himself when the organizers objected - must have broken...
Game-show glory isn't only sought by contestants. Clients too want a victory - exposure for their product - and placement agencies can help win that prize.
SLATER, IA: Garst Seed has unveiled a new company tagline and is planning a major PR effort across the farm belt to publicize the motto.
Thinking far in advance about a VNR not only gives you the chance to make your client's story stand out, but offers ways to save time and money. Sara Calabro reports.
SANTA CLARA, CA: Covad Communications hopes to revitalize the battered DSL market with its just-launched "popularizing broadband" ad/PR campaign.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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