NEW YORK: The Ad Council has turned to PR to boost its recently launched AIDS-awareness campaign. The initiative, developed in partnership with the United Nations Foundation, is focused on a series of PSAs designed to draw attention to and correct inaccurate perceptions about the global epidemic.
AUSTIN, TX: The Michael and Susan Dell Foundation has hired Vollmer PR. The agency has launched a PR campaign for Insure A Kid, a foundation-supported charity that helps low-income families sign up for public insurance programs.
FRAMINGHAM, MA: Staples has hired Paul Capelli as its VP of PR. Capelli will report to Shira Goodman, EVP of marketing.
PR Team: National CASA Association and Publicis Dialog (Seattle) Campaign: Volunteer Awareness and Recruitment Time Frame: October 2000 - April 2002 Budget: $350,000 (fee) plus a $50,000 pro bono contribution More than 60,000 trained volunteers work to help the nearly 9,000 US children reported...
WASHINGTON: The American Red Cross took an important step toward putting a difficult year behind it last week, wrapping up a 10-month search for someone to lead the communications department.
TUCSON, AZ: The Alzheimer's Prevention Foundation International, a nonprofit organization based on the notion that lifestyle plays a significant role in preventing degenerative brain diseases, has selected Russell Public Affairs Group to coordinate a national awareness campaign.
LAS VEGAS: Community Housing and Development Corporation, a Las Vegas-based nonprofit that provides gift funds for down-payment assistance and closing costs to home-buyers nationwide, has hired Russ Fons PR. The firm will be responsible for broadening awareness of fund availability among the mortgage...
DALLAS: Buckner Orphan Care International has retained Lovell PR to help further awareness of orphans in need of shoes. In addition, ShopAcrossTexas.com has also retained Lovell to conduct a regional and national media campaign to promote its new retail guide.
A few years ago, Monsanto was touting its genetically modified crops as a solution to world famine. Its corporate PR chief Philip Angell said that "government regulators, scientists, farmers, NGOs, nutritionists, doctors, cancer researchers, even former presidents, agree that biotech will be a critical...
IRVINE, CA: "One Day's Pay" - an effort promoted by the PR industry calling for people to set aside September 11 to support the charity or community organization of their choice - has gotten a "much bigger response than I expected," said David Paine, president of Paine PR, and director of the initiative.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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